Strike Through Sale Price: My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo - May 24, 2022 | Summary and Q&A

TL;DR

A podcast episode featuring Q&A with Amazon experts, discussing topics such as sales trends, listing optimization, PPC campaigns, and more.

Key Insights

• 👨‍🔬 Sales trends show a decrease in search volumes for certain keywords, indicating a potential change in consumer behavior.
• 👻 Strikethrough pricing is still allowed on Amazon, but there are specific requirements to meet before showing the strikethrough.
• 🎯 Variation campaigns should be optimized to target the most popular variations while still considering the overall sales strategy.
• ™️ Trademark registration processes vary by country, and it is important to understand the specific requirements and timelines.
• 🆕 In case of deactivation due to infringement, it is best to start fresh with a new listing rather than risking policy violations.
• 😀 Linking to the Amazon app can be achieved through phone settings or reinstalling the app.
• 🎯 PPC campaigns should target all variations initially to gather data and make informed decisions.

Transcript

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Questions & Answers

Q: Can I still use strikethrough pricing on Amazon?

Yes, strikethrough pricing is still allowed on Amazon. However, there are certain requirements, such as setting a higher price before lowering it to show the strikethrough.

Q: How do I make links open in the Amazon app rather than the web browser?

You can check the settings on your phone or reinstall the Amazon app to ensure that links open in the app rather than the browser.

Q: What is the best strategy for managing PPC campaigns for variations?

It is recommended to target the most popular variation within your campaign and ensure that you have separate campaigns for different variations to maximize visibility.

Q: How can I speed up the process of trademark registration in the UK IPO?

Unfortunately, the registration process is typically determined by the government and cannot be expedited.

Q: I was deactivated for design patent infringement. Can I source a new design and use the same listing by changing the photos?

It is not recommended to continue using the same listing for a different design, as it may go against Amazon's terms of service. Starting fresh with a new listing is the safest approach.

Summary & Key Takeaways

• The podcast episode features guest expert Faith Dennison, discussing various Amazon-related questions and topics.

• The host shares insights on current sales trends, highlighting a decrease in search volumes for certain keywords.

• Questions and answers cover topics like strikethrough pricing, linking to the Amazon app, variation campaigns, trademarks, and more.