Deep Dive into Sponsored Display Ads

TL;DR

This video provides a detailed explanation of Amazon Sponsored Display ads, including bidding strategies, ad formats, targeting options, and best practices.

Transcript

so there are three different advertising types in Amazon at a sponsored product sponsor brand and sponsor display so most of us are familiar with sponsor product and some web sponsor Brands but let's talk about sponsor display my name is organism and I'm the advertising manager here in my Amazon guy today we will talk about sponsor display ads how ... Read More

Key Insights

• 🫠 Sponsored Display ads have a different bidding type (vCPM) and require careful monitoring to ensure optimal results.
• 🫠 Videos in Sponsored Display ads have specific technical requirements that need to be met for successful campaigns.
• 🎯 Targeting options for Sponsored Display ads include contextual targeting (categories and products) and audience targeting (retargeting and Amazon-generated audience segments).
• 🫠 It is recommended to test different bidding strategies, targeting options, and ad formats to determine what works best for your products and niche.
• 👣 Having a well-structured campaign name and daily budget can help you keep track of your campaigns and control spending.
• 🪜 Adding a headline or logo to your ad can make it stand out among other advertisers.
• 🫵 Remarketing to customers who have viewed or purchased your products can be an effective strategy to drive conversions.

Questions & Answers

Q: What is the difference between Sponsored Product, Sponsored Brand, and Sponsored Display ads on Amazon?

Sponsored Product ads promote individual products, Sponsored Brand ads promote a brand and multiple products, while Sponsored Display ads focus on targeting specific audiences with different bidding strategies.

Q: How does the bidding type for Sponsored Display ads work?

The bidding type for Sponsored Display ads is vCPM, where the advertiser is charged per 1000 viewable impressions. It is important to note that the ad must be viewed for at least one second for the advertiser to be charged.

Q: What are the challenges with using videos in Sponsored Display ads?

Videos in Sponsored Display ads have specific requirements regarding frame rate, buffer rate, and other technical aspects. It is important to ensure that your video meets these specifications to run successful campaigns.

Q: What are the targeting options for Sponsored Display ads?

There are two main targeting options for Sponsored Display ads: contextual targeting and audience targeting. Contextual targeting allows you to target specific categories or products, while audience targeting enables retargeting and targeting of Amazon-generated audience segments.

Summary & Key Takeaways

• There are three types of advertising on Amazon: Sponsored Product, Sponsored Brand, and Sponsored Display. This video focuses on Sponsored Display ads.

• Sponsored Display ads use a different bidding type called vCPM (cost per 1000 viewable impressions), where the advertiser is charged per 1000 views and only after one second of viewing.

• To run a Sponsored Display ad, you need to have an asset (image or video) and determine the targeting type (contextual or audience).