Amazon SEO [Complete 2022 Guide] - New Search Query SEO Phase 4 - Keyword Ranking Optimization | Summary and Q&A

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April 18, 2022
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My Amazon Guy
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Amazon SEO [Complete 2022 Guide] - New Search Query SEO Phase 4 - Keyword Ranking Optimization

TL;DR

This video provides a comprehensive breakdown of all the phases and strategies necessary for effective search engine optimization (SEO) on Amazon, including a new phase focused on market share analysis.

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Questions & Answers

Q: What are the four phases of SEO for Amazon sellers?

The four phases of SEO for Amazon sellers are Phase 0 (Market Research), Phase 1 (Indexing), Phase 2 (Incremental Indexing), and Phase 3 (Keyword Ranking).

Q: What are the challenges of understanding Amazon's algorithm for SEO?

One of the main challenges for Amazon sellers is the lack of clear information about Amazon's algorithm and what specifically triggers SEO. There is also misinformation and a lack of understanding about how the A9 algorithm works.

Q: What are the key tools mentioned in the video for conducting SEO on Amazon?

The video mentions several tools for conducting SEO on Amazon, including Helium 10's X-Ray for market research, Frankenstein for generating search terms, Cerbero for keyword analysis, and Keyword Tracker for tracking keyword rankings.

Q: What is the purpose of Phase 2 (Incremental Indexing) in the SEO process?

Phase 2 is focused on incremental indexing, which involves replacing keywords in the search term field with new keywords that are not already present in the title, bullets, or other sections of the listing. This helps to expand the listing's visibility and improve its chances of ranking for a wider range of keywords.

Summary & Key Takeaways

  • The video explains the importance of search engine optimization (SEO) for Amazon sellers and the challenges of understanding the algorithm.

  • It introduces the four SEO phases and their purpose: Phase 0 (Market Research), Phase 1 (Indexing), Phase 2 (Incremental Indexing), and Phase 3 (Keyword Ranking).

  • The video provides step-by-step instructions on how to conduct market research, select targeted keywords, optimize titles, bullets, and search terms, and track performance using tools like Cerbero and Keyword Tracker.

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