Advertising Basics with Destaney Wishon Better AMS Podcast #144 | Summary and Q&A

TL;DR

This podcast discusses the basics of advertising on Amazon, including campaign setup, common terminology, and optimization tips.

Key Insights

• 💡 Understanding the correlation between bids, clicks, and conversions is vital for successful campaign management.
• ❓ Focusing on niche products can be advantageous for both easier initial sales and potential scaling opportunities.
• 🫠 Monitoring and optimizing campaigns regularly is essential, especially in the early stages of running ads.
• 🫠 Investing in Amazon ads can provide valuable consumer insights and improve organic rankings.
• 🎯 Scaling advertising budgets can be done gradually, depending on the desired target ACoS (Advertising Cost of Sale).
• 🫠 Creative opportunities, such as video ads and improved A+ content, can help brands differentiate themselves on Amazon.
• 👶 Amazon's continuous updates and new features present opportunities for brand growth.

Transcript

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Questions & Answers

Q: What are the key factors to consider when starting an Amazon advertising campaign?

It is important to understand keywords and bids, as they are the main factors influencing campaign performance. Starting with a low bid and gradually increasing it can help determine the optimal bid for maximum results.

Q: Is it necessary to have reviews before launching ads?

It is not necessary to have reviews before launching ads. Advertising can help generate initial sales and improve organic rankings even without reviews.

Q: How can one optimize campaigns after a few days of running ads?

After a few days of running campaigns, analyze the data and make adjustments accordingly. Increase bids for keywords with no clicks and decrease bids if there are many clicks but no conversions.

Q: Is it advisable to spend money on ads, even if it results in a loss initially?

Yes, spending money on ads can be profitable in the long run, especially considering the impact of PPC on organic rankings. Generating more sales through ads can lead to increased organic sales.

Summary & Key Takeaways

• The podcast focuses on the fundamentals of Amazon advertising, such as campaign setup and common terminology.

• Destiny and Stephen emphasize the importance of understanding core basics, especially for beginners and experienced sellers.

• They discuss the significance of keywords, bids, and optimizing campaigns for better performance.