Dominate the 3 Types of Search to Get Found

TL;DR

Optimize search presence to attract more real estate clients.

Transcript

hey welcome to this week in marketing where coach jason pantan and i help you modernize your marketing build your brand and ultimately win more business did you know 93 of consumers use the web to find local businesses the question is are they finding your local business my name is jason pantana and welcome to this week in marketing where today we ... Read More

Key Insights

• Local search is crucial, with 46% of Google searches having local intent. Optimizing your Google Business Profile can enhance local discoverability.
• Social search is evolving, with Instagram enhancing search capabilities to compete with platforms like YouTube. Optimizing usernames, display names, and bios is essential.
• Instagram's search indexes keywords in captions, so using relevant keywords and hashtags can improve discoverability.
• Video search, particularly on YouTube, is a powerful tool. Creating content that aligns with popular search phrases can attract more viewers.
• Google dominates search with over 90% market share, making it essential to optimize for Google Business Profiles for local searches.
• Instagram's search includes accounts, places, tags, and audio, emphasizing the need for strategic use of these elements.
• Using tools like TubeBuddy for keyword research can help tailor video content to align with search trends, increasing visibility.
• Winning on search requires a strategic approach to local, social, and video search platforms, ensuring comprehensive discoverability.

Questions & Answers

Q: Why is local search important for real estate agents?

Local search is crucial for real estate agents because 46% of Google searches have local intent. By optimizing their Google Business Profile, agents can enhance their visibility to local buyers and sellers. This increases the likelihood of being discovered by potential clients searching for real estate services in their area.

Q: How can Instagram's search capabilities benefit real estate agents?

Instagram's enhanced search capabilities allow real estate agents to improve their discoverability by optimizing their usernames, display names, and bios. By using relevant keywords and hashtags, agents can increase their visibility when users search for real estate-related content, making it easier for potential clients to find them.

Q: What role does video search play in attracting real estate clients?

Video search, particularly on YouTube, is a powerful tool for attracting real estate clients. By creating content that aligns with popular search phrases, agents can increase their visibility to potential clients. Using tools like TubeBuddy for keyword research helps tailor content to match search trends, enhancing discoverability.

Q: How can real estate agents optimize their Google Business Profile?

Real estate agents can optimize their Google Business Profile by ensuring it is fully completed with accurate information, such as business name, website, phone number, and hours. Regularly updating the profile with photos, videos, and posts, as well as generating and responding to reviews, can improve local search rankings.

Q: What is the significance of keywords in Instagram captions?

Keywords in Instagram captions are significant because Instagram's search indexes these words, enhancing discoverability. By using relevant keywords, real estate agents can improve their chances of appearing in search results when users look for related content, thereby increasing their visibility to potential clients.

Q: Why should real estate agents use trending audio in Instagram reels?

Using trending audio in Instagram reels can benefit real estate agents by boosting their posts algorithmically, making them more likely to be discovered by a larger audience. Trending audio can increase engagement and visibility, helping agents reach potential clients who are actively searching for real estate content.

Q: How does YouTube's search engine ranking compare to other platforms?

YouTube is often considered the second most popular search engine after Google, though technically it's third if Google Images is counted separately. Despite this, YouTube remains more popular than other platforms like Yahoo or Bing. This makes it a critical platform for real estate agents to create and optimize video content.

Q: What tools can aid in optimizing video content for search?

Tools like TubeBuddy, TubeBricks, and VidIQ can aid in optimizing video content for search by providing keyword research and analysis. These tools help real estate agents identify trending phrases and understand the competitive landscape, allowing them to create content that ranks higher in search results, attracting more viewers.

Summary & Key Takeaways

• The video emphasizes the importance of optimizing search presence across local, social, and video platforms to attract more real estate clients. Jason Pantana discusses strategies to enhance discoverability, focusing on Google Business Profiles for local search, Instagram for social search, and YouTube for video search.

• Local search optimization involves enhancing Google Business Profiles to capture local intent searches, which constitute 46% of Google searches. Social search on Instagram requires strategic use of usernames, display names, and keywords to improve discoverability.

• Video search on YouTube, a major search engine, involves creating content aligned with popular search phrases. Tools like TubeBuddy can aid in keyword research. Overall, winning on search requires a comprehensive approach across multiple platforms.