Microsoft's largest acquisition ever: buying Activision-Blizzard for $69B (Breakdown) | E1363

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January 19, 2022
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This Week in Startups
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Microsoft's largest acquisition ever: buying Activision-Blizzard for $69B (Breakdown) | E1363

TL;DR

Microsoft’s proposed acquisition of Activision Blizzard is significant because the roughly $69 billion all-cash deal would be Microsoft’s largest acquisition ever and could make it the biggest tech acquisition of all time. The purchase supports Microsoft’s ambition to become the “Netflix for games,” expanding its subscription strategy with franchises such as Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush. Read on for the deal’s rationale, scale, benefits, and regulatory risks.

Transcript

hey everybody hey everybody it's going to be a great full news show molly is back from her coronavirus vacation i lived you survived you're back you lasted eight days you felt terrible you know on the ninth day already calling in sick in the second week unbelievable that's all that matters uh right up top the big news story of 2022 i mean this may ... Read More

Key Insights

  • 🧘 Microsoft's acquisition of Activision Blizzard solidifies its position as a dominant player in the gaming industry.
  • 👾 The move towards subscription-based gaming models reflects the shifting landscape of how games are consumed.
  • 🎮 This acquisition may have implications for other gaming consoles, potentially impacting the market dynamics.
  • 🪡 Regulatory scrutiny and cultural challenges are potential hurdles that Microsoft will need to address moving forward.
  • ✊ The acquisition highlights the ongoing trend of large tech companies consolidating power through strategic acquisitions.
  • 👶 It's possible for new players to disrupt the market and challenge established companies, especially as they become more unwieldy and tied to legacy systems.
  • 🫠 The future of gaming may involve a shift towards ad-free and privacy-focused search engines, challenging the dominance of companies like Google.

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Questions & Answers

Q: Why is Microsoft buying Activision Blizzard for $69 billion?

Microsoft wants to strengthen its gaming business and pursue its ambition to become the “Netflix for games.” Activision Blizzard adds major franchises and supports Microsoft’s subscription-based Game Pass strategy, which is designed to generate recurring revenue.

Q: Is Activision Blizzard Microsoft’s largest acquisition ever?

Yes. The hosts describe the transaction as Microsoft’s largest acquisition ever and say it could become the biggest tech acquisition of all time if federal regulators allow it to proceed.

Q: How much is Microsoft paying for Activision Blizzard?

Microsoft announced an all-cash deal valued at $69 billion. The discussion says the total could reach roughly $75 billion all-in.

Q: Which games and franchises would Microsoft gain from Activision Blizzard?

The page identifies Call of Duty, Overwatch, Candy Crush, Diablo, and World of Warcraft among Activision Blizzard’s notable titles and franchises. These properties would substantially expand Microsoft’s gaming portfolio.

Q: How does the acquisition support Microsoft Game Pass?

The acquisition gives Microsoft more popular content for its subscription-based gaming platform. The page says Activision Blizzard titles will be integrated into Game Pass, expanding the selection available to subscribers.

Q: Why does Microsoft favor a gaming subscription model?

The hosts describe subscriptions as a source of recurring revenue that continues over time. They compare Microsoft’s gaming ambition to services such as Netflix and Spotify and characterize Game Pass as a consumer software-subscription model.

Q: How large could the gaming market become by 2030?

The discussion says there are currently three billion gamers worldwide. Microsoft expects another 1.5 billion people to be gaming by 2030, producing a projected total of 4.5 billion gamers.

Q: What could prevent the Microsoft–Activision Blizzard deal from closing?

Federal regulatory review is presented as a central obstacle, with the deal proceeding only if regulators permit it. The page also identifies antitrust scrutiny and Activision Blizzard’s workplace culture and harassment allegations as challenges Microsoft may need to address.

Summary & Key Takeaways

  • Microsoft's acquisition of Activision Blizzard is the biggest tech news of 2022, with a deal worth $69 billion that may further grow to $75 billion.

  • The move allows Microsoft to solidify its position in the gaming industry and aim to become the leading subscription-based gaming platform.

  • Activision Blizzard's titles, including Call of Duty, Overwatch, and Candy Crush, will now be integrated into Microsoft's Game Pass, giving subscribers access to a wide range of popular games.


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