"“Our mission is to develop the best language learning education in the world and make it universally available. Everyone can Duolingo.”"

"Because turning your brand into a verb is an effective marketing strategy. (“Just Google it” or “You can Framebridge just about anything”)"

"Drove awareness of new features 🆕"

"Highlighted course upgrades 💯:"

"Encouraged continual learning 📈:"

"Expanded gamification 👾:"

"The true value in Duolingo’s success on TikTok highlights their willingness to test and learn on new platforms."

"The key here is not just joining to join, but finding the right channel to find your target audience."

"This design element is successful and the continual iteration of Duo drives engagement on the app."

"In the last year, Duolingo has expanded its illustrations and characters exponentially."

"2/ Consistent App Structure + Elements"

"Every icon also has subtle animations, which is one of my favorite elements of UX design. This movement creates an ASMR-like feeling and spikes my serotonin, leaving me with an overall feeling of joy."

"By leveraging subtle visual elements — dotted lines under a word, pop-ups for course improvements, etc. — Duolingo lets the user know they are not alone in their learning journey."