13 Quotes
"“Our mission is to develop the best language learning education in the world and make it universally available. Everyone can Duolingo.”"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"Because turning your brand into a verb is an effective marketing strategy. (“Just Google it” or “You can Framebridge just about anything”)"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"Drove awareness of new features 🆕"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"Highlighted course upgrades 💯:"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"Encouraged continual learning 📈:"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"Expanded gamification 👾:"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"The true value in Duolingo’s success on TikTok highlights their willingness to test and learn on new platforms."
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"The key here is not just joining to join, but finding the right channel to find your target audience."
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"This design element is successful and the continual iteration of Duo drives engagement on the app."
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"In the last year, Duolingo has expanded its illustrations and characters exponentially."
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"2/ Consistent App Structure + Elements"
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"Every icon also has subtle animations, which is one of my favorite elements of UX design. This movement creates an ASMR-like feeling and spikes my serotonin, leaving me with an overall feeling of joy."
— Leanna Jackson
Let’s talk about Duolingo (a case study on marketing + design)"By leveraging subtle visual elements — dotted lines under a word, pop-ups for course improvements, etc. — Duolingo lets the user know they are not alone in their learning journey."
— Leanna Jackson
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