"Your product-led model forms the foundation for your product-led strategy, and if it doesn’t fit your product or your target user base, you can actually repel your key users."

"Step 1: Begin By Defining End-User Success"

"In a PLG model, companies live or die on user success, so your bedrock must be set up to support it."

"A good way to see if your users are reaching end-user success is by figuring out your Product Adoption Indicator (or PAI). The PAI is an early but strong signal that users will likely use your product going forward."

"Step 2: Embrace the Starting Point"

"How do I communicate that value in a relevant way?"

"Step 3: Describe Problems In The User Journey"

"Step 4: Recognize Your 4-Key Milestones (Along the User Journey)"

"Step 5: Observe the Beginner, Intermediate, & Advanced Problems"

"To fully anticipate your user's needs, it’s crucial to identify problems that may occur with each type of user and how to help them solve their problems to find value."

"Intermediate Problems: These make up the majority of your entire problem set."

"Are you set up to solve the problems for new users, paving the way for end-user success? Or are your resources more focused on your intermediate problems?"

"Step 6: Consider How to Solve Beginner’s Problems"

"Step 7: Know Which Product-led Model Solves Your Beginner Problems."

"Specifically, Freemium Product users wanted to use the product immediately and have an immediate solution. Whereas free trial users took their time to make a pragmatic business-based decision."

"Tettra realized their users needed to experience the value of their product before asking for money."

"When Tettra shifted its focus from collecting payments to providing value to the user, its user base grew."

"Instead of turning their backs on product-led growth, they switched to a Time-Based Free Trial."