10 Best Alex Hormozi Videos on Business and Sales

Last updated: July 2026

This is a curated learning path through Alex Hormozi's best videos on building a business and selling, made for founders who want fundamentals over hype. It moves in order from picking a business and landing your first customers to pricing, sales systems, branding, growth, and wealth sequencing.

The ten videos run about 11 hours total, drawn from Hormozi's own channel and his long-form interviews. Together they form a canonical set because each answers a distinct, practical question a founder faces, arranged in the sequence you actually hit them.

The videos on this list, in the order to watch them, are:

1. What Business Should You Start Broke? (Alex Hormozi)

2. How Do You Get Your First 5 Customers? (Alex Hormozi)

3. How Do You Close More Sales? (Alex Hormozi)

4. How Should You Price Your Offer? (Alex Hormozi)

5. Who Should You Sell To First? (Alex Hormozi)

6. How Does Leverage Multiply Output? (Alex Hormozi)

7. How Do You Build a Brand? (Alex Hormozi)

8. How Do You Grow Your Business Fast? (Alex Hormozi)

9. How Do You Protect Deep Work Time? (Alex Hormozi)

10. Should You Earn or Invest First? (Alex Hormozi)

Total: 10 videos, 666 minutes of watch time (about 11 hours), and 21.4M combined views.

1. What Business Should You Start Broke?

Alex Hormozi · 24 min · 1.9M views · 2024

In short: Generate ideas from your pain, professional skills, or lasting passions, then narrow the audience and define a unique mechanism to sell.

This video earns the opening slot because it answers the first question every would-be founder has: what should I actually build? It gives a repeatable framework for turning your own experience into a viable offer and getting to first revenue.

Key takeaways

• Viable business ideas come from three sources: personal experiences of pain, professional skills you already hold, and passions you can sustain over time.

• Narrowing your target audience improves marketing effectiveness and supports premium pricing because you face less direct competition in a specific niche.

• A unique mechanism is the differentiator that makes your solution feel compelling to customers rather than interchangeable with other available options.

• Acquiring your first five customers through warm outreach and direct feedback jumpstarts a new business and helps refine the model early.

Watch on YouTube · Read the summary and Q&A

2. How Do You Get Your First 5 Customers?

Alex Hormozi · 10 min · 1.5M views · 2023

In short: Build a contact list from your email, phone, and social media, then personalize outreach and offer your service free to earn testimonials.

Once you know what to sell, you need proof and paying customers. This short video is the tactical companion to the first, showing exactly how to convert existing contacts into your earliest wins and referrals.

Key takeaways

• Building a contact list from email, social media, and your phone gives you the raw audience needed to acquire your first customers.

• Personalizing outreach by finding common interests or connections raises the chance that a potential lead actually engages with your message.

• Offering your service free at the start attracts early customers and produces the testimonials and reviews that make later sales easier.

• Referrals from satisfied customers expand your base, and gradually raising rates lets you capture the value and demand you have created.

Watch on YouTube · Read the summary and Q&A

3. How Do You Close More Sales?

Alex Hormozi · 154 min · 1.2M views · 2025

In short: Respond to leads within one minute, sell seven days a week including weekends, and run daily huddles with role-play for feedback.

With customers coming in, selling becomes the skill that compounds everything else. This full sales course covers speed to lead, coverage, and team training, and belongs here because business and sales are inseparable.

Key takeaways

• Responding to leads within one minute increases the likelihood of closing by 391 percent, making speed one of the strongest sales levers available.

• Selling seven days a week, including weekends, can raise revenue by 29 percent by reaching prospects during their available off-hours.

• Feeding your top leads to your top closers maximizes efficiency, a tactic one timeshare company used to increase output fivefold.

• Daily huddles and role-playing drive effective sales training by delivering real-time feedback and continuous improvement on specific skills.

Watch on YouTube · Read the summary and Q&A

4. How Should You Price Your Offer?

Alex Hormozi · 79 min · 2.9M views · 2024

In short: Add a high-priced anchor product to lift sales of cheaper options, and raise prices despite the fear, since margins usually improve.

Pricing is where most founders leave money on the table. This distilled advice video explains anchoring, raising prices, and letting proof rather than promises do the persuading, all core to sustainable margins.

Key takeaways

• A high-priced anchor product psychologically shifts customer decisions and increases sales of the more affordable options placed next to it.

• Raising prices despite the fear often improves profit margins even when unit sales volume drops, because each sale carries more value.

• Advertising must repeat more often than you expect, since audiences need frequent reminders before a message leaves a lasting impression.

• Customer testimonials and proof of results persuade more effectively than large promises, driving higher engagement and conversion rates.

Watch on YouTube · Read the summary and Q&A

5. Who Should You Sell To First?

Alex Hormozi · 90 min · 3.6M views · 2024

In short: Sell to wealthy customers first for higher margins, then move down-market once you have the money, because the middle kills businesses.

This video sharpens your positioning decision, arguing that the market you choose shapes your entire cost structure. It pairs naturally with the pricing lesson and answers a strategic question founders rarely think through.

Key takeaways

• Selling to wealthy customers first allows higher profit margins and easier delivery, since they pay more in absolute terms for lower relative value.

• The margin from wealthy buyers funds over-delivery without massive infrastructure, unlike selling to the masses which demands high volume and upfront investment.

• The middle of the market is where businesses get killed, so choose a clear position at either the high end or the mass end.

• Understanding the different needs of wealthy buyers and the mass market is essential before deciding which path your business will take.

Watch on YouTube · Read the summary and Q&A

6. How Does Leverage Multiply Output?

Alex Hormozi · 51 min · 4.5M views · 2023

In short: Improve your offer, focus on one venture, and pick high-return activities so you achieve more output from the same effort.

As the business works, the question shifts from doing more to getting more from what you do. This video makes the case for leverage and focus over constantly starting new things, a turning point for early founders.

Key takeaways

• Leverage lets entrepreneurs achieve more output with the same effort, making it the central driver of financial success in business.

• Focusing on better offers instead of constantly starting new ventures is essential for maximizing results from a single business.

• Improving processes, refining sales strategies, and optimizing marketing are practical ways to increase leverage inside an existing business.

• Committing to one venture and eliminating distractions lets founders tap their full potential and pursue exponential rather than scattered growth.

Watch on YouTube · Read the summary and Q&A

7. How Do You Build a Brand?

Alex Hormozi · 37 min · 1.5M views · 2024

In short: Deliberately pair your product with outcomes and values your ideal customers like, which lets you charge premium prices and earn loyalty.

Brand is what lets pricing and sales stick over the long run. This video defines branding in concrete, operational terms rather than as vague marketing, and shows how it converts a commodity into a premium offer.

Key takeaways

• Branding is the deliberate pairing of your product with positive outcomes and values that your ideal customers already like.

• Good branding lets a business charge premium prices and improves advertising returns because the audience already trusts the association.

• A strong brand builds customer loyalty, leading to repeat purchases and turning commoditized products into premium offerings over time.

• Branding always happens whether you intend it or not, so making it intentional aligns your reputation with customer preferences.

Watch on YouTube · Read the summary and Q&A

8. How Do You Grow Your Business Fast?

Alex Hormozi · 63 min · 1.6M views · 2025

In short: Dedicate time daily to visibility through outreach, content, and advertising, and lead with proof like testimonials rather than promises.

This video moves from foundations to acceleration, arguing that visibility and volume, not endless optimization, are what compound growth. It fits after brand because it scales the reputation you have built.

Key takeaways

• Visibility drives business growth, so dedicate time daily to raise awareness through outreach, content, or advertising rather than leaving it to chance.

• Advertising can increase reach exponentially while optimizations have a ceiling, so founders should prioritize boosting leads over endless tweaks.

• Proof matters more than promises, so gather testimonials and reviews to build credibility and trust with potential customers.

• Scaling what already works by increasing volume grows a business more efficiently than constantly chasing new and unproven strategies.

Watch on YouTube · Read the summary and Q&A

9. How Do You Protect Deep Work Time?

Alex Hormozi · 36 min · 1.7M views · 2024

In short: Separate manager time built for meetings from maker time built for uninterrupted deep work, and defend focus with quiet days.

Growth creates a time problem, and this video answers it directly. The manager versus maker distinction gives founders a system to protect the deep work that sales, offers, and product actually require.

Key takeaways

• The manager schedule maximizes the number of interactions, while the maker schedule protects long uninterrupted blocks needed for deep work.

• Disruptions to a maker's workflow cause significant productivity loss, which is why uninterrupted time must be treated as valuable.

• Quiet days or designated deep work hours help makers concentrate on projects without the interruptions that fragment their attention.

• Learning to say no to meetings that threaten critical work protects productivity and respects both manager and maker needs.

Watch on YouTube · Read the summary and Q&A

10. Should You Earn or Invest First?

Alex Hormozi · 122 min · 1M views · 2025

In short: Build active income first by raising what you earn per hour, since investing is the last step funded by excess cash flow.

The list closes with the wealth question every operator eventually asks. This interview reframes sequence, arguing that a high income from your skills comes before speculation, which ties the business back to personal outcomes.

Key takeaways

• Active income comes before investing, because the excess cash flow from a high income funds riskier bets later, not the reverse.

• People with the most money usually have very high incomes, and that surplus is what lets them make big speculative swings.

• Increasing income is a solvable, low-risk problem of raising what you earn per unit of time by trading your skills.

• Nothing is truly passive, since a single passive investment usually requires reviewing about a hundred deals with real diligence first.

Watch on YouTube · Read the summary and Q&A

Frequently asked questions

What is the best Alex Hormozi video to start a business?

'I'm Broke, What Business Do I Start?' lays out a framework for generating ideas from your pain, skills, or passions and landing your first five customers through warm outreach.

How does Alex Hormozi say to get your first customers?

Build a contact list from your email, phone, and social media, personalize your outreach, and offer your service free at first to earn testimonials and referrals.

Should you sell to rich people or the mass market first?

Hormozi advises selling to wealthy customers first for higher margins, then moving down-market once you have the money, because the middle of the market is where businesses get killed.

What is the fastest way to close more sales according to Hormozi?

Respond to leads within one minute, which can increase your chance of closing by 391 percent, and sell seven days a week to reach prospects when they are available.

Does Alex Hormozi recommend investing or earning first?

He says active income comes first and investing is the last step, because the excess cash flow from a high income is what funds riskier bets.

How to use this list

Watch these in order to move from starting a business to selling and then scaling it. If you are short on time, start with 'I'm Broke, What Business Do I Start?' to choose a direction, then jump straight to the first-customers video to get money in the door before studying pricing and sales.

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