Finding "Product-Human Need Fit" in the Post-Covid Era

Finding "Product-Human Need Fit" in the Post-Covid Era

In the wake of the Covid-19 pandemic, society has undergone significant changes. Individuals now have stronger voices than ever before, demanding products and experiences that align with their unique identities and values. The next generation of innovation must extend its reach beyond those with access, privilege, and power, and focus on meeting the needs of under-represented communities that have been overlooked for far too long.

While the impact of the pandemic was felt by all, it is important to recognize that certain communities bore a disproportionate amount of the pain. As the world changes and people adjust to new circumstances, needs evolve and new opportunities arise. To truly understand the motivation behind consumer behavior, it is crucial to dig deep into the human needs that drive their choices. This concept goes beyond the traditional notion of "product-market fit" and should instead be referred to as "product-human need fit."

Covid-19 brought about a different kind of storm, one that forced people to confront their most primal needs. Regardless of their previous social or economic standing, individuals were universally affected by the pandemic. This experience highlighted the existing deprivation of basic human needs for many people. In addition to the pandemic, social and political movements such as Black Lives Matter, Stop AAPI Violence, and Transgender Rights have shed light on the unsustainable level of deprivation faced by under-represented communities.

In our relentless pursuit of efficiency, performance, and achievement, we have often overlooked the fact that we cannot truly advance as a society if a significant portion of our community is struggling to meet their basic needs. It is time to shift our focus and prioritize the well-being of all individuals, not just those who have traditionally held power and privilege.

When it comes to product management, the key is to understand that the responsibilities of a product owner are just a small part of the larger scope of product management. As a product manager, your role is to ensure that what gets built is both valuable and viable. It is not enough to simply deliver features; instead, you should solve problems and focus on product discovery. This process allows you to find solutions that are valuable, usable, feasible, and viable.

While feature teams may deliver output, true product teams focus on delivering outcomes. This distinction is crucial, as outcomes are much more challenging to achieve. By embracing the principles of strong product management, you can quickly determine the potential value of a particular product or feature.

In the post-Covid era, it is essential for product managers to prioritize the "product-human need fit." Understanding the unique identities and values of consumers is crucial in developing products and experiences that resonate with them. Here are three actionable pieces of advice to help achieve this goal:

1. Conduct thorough user research: Invest time and resources into understanding the needs, desires, and pain points of your target audience. This research will provide valuable insights that can guide product development.

2. Foster diversity and inclusion: Ensure that your product team reflects the diversity of your target audience. Different perspectives and experiences lead to more inclusive and innovative products.

3. Continuously iterate and adapt: The needs of consumers are constantly evolving. Stay agile and open to feedback, iterating on your products to better meet the changing needs of your audience.

In conclusion, the post-Covid era presents an opportunity for product managers to prioritize the "product-human need fit." By understanding the unique identities and values of consumers, fostering diversity and inclusion within product teams, and continuously iterating on products, we can create experiences that truly meet the needs of all individuals. It is time to shift our focus and ensure that no one is left behind in the pursuit of progress and innovation.