Finding “Product-Human Need Fit” in the Post-Covid Era: Request for (Crazy) Startups

Finding “Product-Human Need Fit” in the Post-Covid Era: Request for (Crazy) Startups

In the wake of the Covid-19 pandemic, society has witnessed a significant shift in consumer demands. Individuals now have stronger voices than ever before, demanding products and experiences that align with their unique identities and values. As we navigate the post-Covid era, it is crucial for the next generation of innovation to extend its reach beyond those with access, privilege, and power. It is time to address the needs of under-represented communities that have long been overlooked.

The concept of "product-market fit" has long been touted as the key to success for businesses. However, I would argue that in today's world, it is more accurate to refer to it as "product-human need fit." By digging into the human motivations behind the consumers these companies serve, we can gain a deeper understanding of their needs and desires.

The impact of the pandemic was felt by all, but it disproportionately affected under-represented communities. As the world changes and people adjust, new opportunities arise. However, it is important to acknowledge that while some may have the privilege to adapt and thrive, others are struggling to meet their basic human needs. The recent surge in social and political movements, such as Black Lives Matter, Stop AAPI Violence, and Transgender Rights, has shed light on the unsustainable level of deprivation experienced by many individuals.

In our relentless pursuit of efficiency, performance, and achievement, we have overlooked the fact that true progress can only be achieved if all members of our community have their basic human needs met. It is time to redirect our focus and prioritize the well-being of those who have been marginalized for far too long.

Now, let's shift our attention to the realm of startups and entrepreneurship. The call for "crazy" startups has never been more relevant. As the world moves towards a more open-source ethos, the isolation of knowledge becomes our greatest enemy. We need to embrace the idea of open-sourcing everyone's learnings and experiences to foster collective growth.

Venture capital, known for its high-risk investments, plays a crucial role in supporting innovative ideas that challenge the status quo. In the world of venture capital, success lies in investing in non-consensus ideas that have the potential to disrupt industries. These ideas may initially appear "crazy" or unconventional, but they often pave the way for groundbreaking innovations.

As more individuals embark on online entrepreneurship endeavors, there will be an increased demand for tools and resources to support their efforts. The challenges of starting and running an online business require specialized solutions that cater to the unique needs of this growing community. From marketing automation platforms to project management tools, the possibilities are endless for startups that can address these pain points.

To thrive in the post-Covid era and contribute to the greater good, startups should consider the following actionable advice:

• 1. Embrace diversity and inclusivity: In order to truly address the needs of all individuals, startups must prioritize diversity and inclusivity. By incorporating diverse perspectives and experiences into their teams, they can ensure that their products and services are designed to cater to a wide range of human needs.

• 2. Think outside the box: It's time to think beyond conventional wisdom and challenge the status quo. Startups should dare to be different and pursue ideas that may initially seem crazy. These non-consensus ideas often have the potential to revolutionize industries and create meaningful change.

• 3. Foster collaboration and knowledge-sharing: The power of open-source cannot be underestimated. Startups should actively seek opportunities to collaborate and share knowledge with others in their industry. By doing so, they can contribute to the collective growth and advancement of their field.

In conclusion, the post-Covid era presents us with an opportunity to redefine our approach to innovation. By focusing on "product-human need fit" and addressing the needs of under-represented communities, we can create a more inclusive and equitable future. Through the support of "crazy" startups and the embrace of open-source principles, we can drive meaningful change and propel society forward. Let us not overlook the basic human needs of our community as we strive for progress.