Navigating the Evolving Landscape of Crypto Companies and Human Needs in the Post-Covid Era

Kazuki

Hatched by Kazuki

Aug 19, 2023

3 min read

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Navigating the Evolving Landscape of Crypto Companies and Human Needs in the Post-Covid Era

As the world undergoes significant changes, both in the realm of cryptocurrencies and in addressing the basic human needs of under-represented communities, it becomes crucial to understand the intricate connections between these two seemingly disparate spheres. In this article, we will explore the concept of cap tables in crypto companies and the importance of finding "product-human need fit" in the post-Covid era.

The concept of cap tables plays a vital role in determining ownership and distribution within crypto companies. In traditional equity cap tables, the treasury's ownership is typically dictated by the equity cap table and distributed pro-rata across it. However, crypto cap tables introduce a new element known as the treasury. The treasury captures tokens from the foundation's efforts to participate in the community, such as running validators or stakers. It is important to note that most deals in this domain are bespoke, with investor token ownership rights often taking the form of warrants, providing equity investors the right, but not the obligation, to purchase tokens at a discounted price in early rounds.

While cap tables provide a framework for ownership and distribution within crypto companies, it is equally essential to address the evolving needs of individuals, especially in the post-Covid era. The pandemic has highlighted the importance of extending innovation to those whose basic needs have been overlooked for too long. Under-represented communities, in particular, have borne a disproportionate amount of pain during this time. As the world changes and needs evolve, new opportunities arise.

To truly understand the consumers these companies serve, it is crucial to dig into the human motivation behind their needs. The traditional concept of "product-market fit" should be reimagined as "product-human need fit." Post-Covid, individuals have become more vocal about their unique identities and values, demanding products and experiences that reflect these aspects of their lives. This shift in consumer behavior has led to a greater focus on addressing the basic human needs that have been neglected for far too long.

The impact of the pandemic forced people from all walks of life to descend to the most primal levels of the pyramid, regardless of their previous social or economic status. Movements such as Black Lives Matter, Stop AAPI Violence, and the fight for transgender rights have shed light on the unsustainable level of deprivation of basic human needs that many individuals face. In our pursuit of efficiency, performance, and achievement, we must not forget that true progress can only be achieved if all members of our community have their basic human needs met.

In conclusion, navigating the evolving landscape of crypto companies and addressing the basic human needs of under-represented communities requires a comprehensive approach. Here are three actionable pieces of advice to consider:

  • 1. Embrace inclusivity: Ensure that your crypto company's cap table reflects a diverse range of stakeholders, including under-represented communities. By incorporating different perspectives and experiences, you can build a stronger and more inclusive ecosystem.
  • 2. Prioritize product-human need fit: Instead of solely focusing on product-market fit, take the time to understand the unique needs and motivations of your target audience. Tailor your products and experiences to address these needs, ultimately creating a more meaningful and impactful solution.
  • 3. Advocate for social change: Beyond the realm of crypto companies, actively support social and political movements that aim to address the deprivation of basic human needs. By amplifying the voices of under-represented communities, you can contribute to a more equitable and just society.

By bridging the gap between cap tables in crypto companies and the urgent need to address basic human needs, we can create a future that is not only technologically advanced but also empathetic and inclusive.

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