The Intersection of Content Moderation: Substack and Wikipedia
Hatched by Kazuki Nakayashiki
Aug 14, 2023
4 min read
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The Intersection of Content Moderation: Substack and Wikipedia
Introduction:
Content moderation is a complex and controversial aspect of online platforms that strive to maintain trust and integrity. Two platforms that have garnered attention in this regard are Substack and Wikipedia. While they operate in different domains, they both face challenges when it comes to determining the credibility and visibility of content creators. In this article, we will explore the approaches taken by Substack and Wikipedia, and the implications they have on the future of content moderation.
Substack's Approach:
Substack, a platform that focuses on providing a space for writers to monetize their work through subscriptions, prioritizes writer revenue over engagement. Unlike platforms that rely on algorithms to maximize user engagement, Substack places the power in the hands of readers. Substack users actively choose which writers they want to support and engage with. This model not only supports the financial success of writers but also allows readers to curate their own content consumption experience.
Trustworthiness is a significant factor in Substack's moderation strategy. The platform thrives on holding writers' trust and providing them with the freedom to leave the platform if they are dissatisfied. By subverting the attention economy, Substack aims to empower individuals and create a better future for writing and culture. They believe that subscriptions are superior to advertising and that people should have the autonomy to decide whom to trust.
Wikipedia's Struggle:
Wikipedia, on the other hand, faces its own challenges in content moderation, particularly when it comes to determining the notability of creators. With only 20% of biographies featuring women, Wikipedia's struggle with inclusivity and representation is evident. Notability, a subjective notion, is a key criterion for determining whether a biography should be included in the encyclopedia.
To address this subjectivity, Wikipedia has set detailed guidelines that rely on the presence of reputable secondary media coverage. However, this approach raises questions about the credibility of publications and the influence of geographical context. The lack of coverage from mainstream publications on certain topics often leads to exclusion from Wikipedia, even if the creator has a significant impact within their niche community.
Creators and Notability:
Content creators, particularly in the era of social media and influencer culture, have the ability to establish their own notability. Through their content and audience growth, creators can have a substantial impact and garner trust from their followers. Studies have shown that consumers often trust influencer product recommendations more than celebrity endorsements. This shift in trust dynamics challenges traditional notions of notability and the gatekeeping role of platforms like Wikipedia.
The Role of Editors and Bias:
Wikipedia's reliance on editors to determine notability introduces the potential for bias. With 90% of the encyclopedia's top editors being male, there is a concern that the perspectives and contributions of female creators may be undervalued or overlooked. As one editor pointed out, Wikipedia covers what reliable sources cover, further reinforcing the influence of mainstream media on the platform's content.
The Future of Content Moderation:
Both Substack and Wikipedia's approaches to content moderation highlight the need for a reassessment of how creators are acknowledged and represented. While Substack prioritizes trust and individual autonomy, Wikipedia's reliance on established media outlets raises questions about inclusivity and representation. As the Creator Revolution continues to gain momentum, it is essential to consider the evolving role of creators and how they fit into the documentation and history of our society.
Actionable Advice:
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Embrace diverse perspectives: Platforms should actively work towards inclusivity, ensuring that creators from all backgrounds are represented and given the opportunity to share their stories.
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Rethink notability criteria: The criteria for determining notability should be reviewed to accommodate the changing landscape of influence and trust. A more flexible approach that acknowledges the impact of creators within their respective communities can lead to a more inclusive and accurate representation.
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Encourage user-driven content curation: Platforms should empower users to curate their own content consumption experience, allowing them to choose the creators and sources they trust. This approach puts the power back in the hands of individuals and reduces the influence of algorithmic engagement-driven platforms.
Conclusion:
The intersection of content moderation in platforms like Substack and Wikipedia reveals the complexities and challenges involved in determining the credibility and visibility of content creators. While Substack prioritizes trust and individual choice, Wikipedia relies on established media coverage, which can lead to exclusions based on context and bias. As we navigate the future of content moderation, it is crucial to embrace inclusivity, reassess notability criteria, and empower users to curate their own content experiences. By doing so, we can create a more equitable and diverse online ecosystem that amplifies the voices of all creators.
Sources
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