The Intersection of Wikipedia's Struggle with Creators and Link Building for SEO
Hatched by Kazuki Nakayashiki
Aug 20, 2023
4 min read
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The Intersection of Wikipedia's Struggle with Creators and Link Building for SEO
Introduction:
In the digital age, two seemingly unrelated topics have gained significant attention: Wikipedia's struggle with creators and link building for SEO. While on the surface these subjects may appear distinct, a deeper analysis reveals common points and interconnections that shed light on the challenges and opportunities faced by creators and content providers alike.
The Subjectivity of Notability:
A controversial issue within Wikipedia is the struggle to define notability, particularly when it comes to creators. As a Wikipedia contributor, I am aware of the subjectivity surrounding notability and the difficulty in determining the border of a "reliable" secondary source. The credibility of publications also varies across countries, adding another layer of complexity.
Wikipedia's Guidelines:
Wikipedia attempts to address the subjectivity of notability by setting detailed guidelines for satisfying its criteria. One such guideline is the importance of reputable, secondary media coverage for biographical subjects. However, this approach raises questions about the credibility of publications that cover creator-related news, as mainstream sources often overlook the activities of creators and Twitch communities.
The Role of Secondary Sources:
Wikipedia places significant emphasis on secondary sources when determining notability. This means that for creators to be considered notable, their achievements and impact must be acknowledged by reputable publications. However, this criterion excludes many gaming and esports news outlets that cover creators extensively but are not deemed reputable enough by Wikipedia. In this context, the credibility and reliability of secondary sources become crucial factors.
Creators as Establishers of Notability:
Content creators, on the other hand, have the power to establish their own notability through their work and audience engagement. Influencers, in particular, have gained significant trust from consumers, with 92% of people relying more on influencer recommendations than celebrity endorsements. This raises the question of how creators fit into the future of documentation and history, especially within a system like Wikipedia, which is predominantly influenced by a small group of male editors.
The Influence of Wikipedia and the Media:
Wikipedia's influence on the media is as significant as the media's influence on Wikipedia. The struggle to define a creator's notability on a platform like Wikipedia becomes increasingly relevant as the Creator Revolution continues to grow. The gatekeeping of information by a select group of editors, who predominantly represent the male demographic, highlights the need for a more inclusive and comprehensive approach to documenting the achievements and impact of creators.
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