Keyword Research for SEO and Substack's View of Content Moderation: A Comprehensive Analysis

Keyword Research for SEO and Substack's View of Content Moderation: A Comprehensive Analysis

Introduction:

Keyword research is an essential aspect of search engine optimization (SEO). It not only helps in finding content topics but also influences on-page SEO, email outreach, and content promotion. On the other hand, Substack, a popular platform for writers, has a unique approach to content moderation and believes in empowering individuals by giving them control over the content they consume. In this article, we will explore the common points between these two topics and provide actionable advice for SEO keyword research and content moderation.

Keyword Research for SEO:

1. Leveraging Various Sources:

To conduct effective keyword research, it is crucial to explore multiple sources. One overlooked goldmine is Wikipedia. The subtopics listed on Wikipedia can provide valuable keywords that may be challenging to find through other means. Additionally, the "Searches Related to" section at the bottom of Google's search results and Google and YouTube Suggest (when typing in a search bar) offer keyword ideas directly from Google, eliminating the need for guesswork. Using tools like "Keyworddit" and Google's Keyword Planner can further enhance the keyword research process.

2. Long Tails and Searcher Intent:

Long-tail keywords, which are detailed search queries, are usually less competitive than head and body keywords. They make up the majority of online searches and present an opportunity to rank higher on search engine results pages (SERPs). When targeting long-tail keywords, it is essential to consider searcher intent. If the intent is "informational," optimizing content around that keyword can yield excellent results. Analyzing the competition on the first page of SERPs can provide insights into the competitiveness of a keyword.

3. Occupying First-Page Real Estate:

When you discover an amazing keyword, it is advantageous to occupy as much first-page real estate as possible. This can be achieved by creating keyword-optimized content on your own website and publishing content on authoritative platforms such as YouTube, LinkedIn, Medium, and more. By diversifying your presence across different platforms, you increase the chances of reaching a wider audience and establishing yourself as a trusted source of information.

Substack's View of Content Moderation:

1. Trust and Writer Revenue:

Unlike platforms that prioritize engagement, Substack focuses on trust and writer revenue. Their business model relies on writers' success, as they only earn revenue by taking a 10% cut from writers' subscription earnings. This emphasis on trust and financial success aligns the platform's interests with those of the writers, fostering a mutually beneficial relationship.

2. User Control and Choice:

Substack empowers readers by allowing them to choose the content they see. Readers actively decide which writers they invite into their inboxes and support financially. By giving users control over the content they consume, Substack aims to subvert the power of the attention economy and prioritize individual choice over engagement-driven algorithms.

3. Broad Range of Views and Discourse:

Substack believes in hosting a broad range of views, considering it beneficial for democracy and cultural discourse. They reject the use of algorithms that optimize for engagement and advertising within their platform, as these practices may limit the diversity of opinions and undermine trust. Substack's commitment to a range of views strengthens the overall discourse within the platform and promotes a healthier media ecosystem.

Conclusion:

Keyword research for SEO and Substack's approach to content moderation share common themes of user control, trust, and diversity. By incorporating these principles into your keyword research strategy, you can better understand your target audience and provide valuable content that aligns with their intent. Additionally, embracing Substack's emphasis on trust and user choice can foster a more inclusive and diverse online environment. To summarize, here are three actionable tips:

• 1. Leverage various sources for keyword research, including Wikipedia, Google's "Searches Related to" section, and Google and YouTube Suggest.

• 2. Focus on long-tail keywords and consider searcher intent to target less competitive keywords with higher chances of ranking.

• 3. Occupy first-page real estate by creating keyword-optimized content on multiple platforms and diversifying your online presence.

By implementing these strategies, you can enhance your SEO efforts and contribute to a healthier and more user-centric online ecosystem.