Pinterest has become a popular platform for marketers, and it's important for them to understand the statistics and trends surrounding the platform. Here are some key Pinterest statistics that marketers should know in 2020.

Pinterest has become a popular platform for marketers, and it's important for them to understand the statistics and trends surrounding the platform. Here are some key Pinterest statistics that marketers should know in 2020.

Firstly, it's important to note that the majority of Pinterest's user base is women. In fact, over 67% of Pinterest users are women, and more than 80% of U.S. women between the ages of 18 and 64 with children use Pinterest. This makes Pinterest a valuable platform for businesses targeting women and mothers.

Shopping is a top activity for Pinterest users, with 48% of users engaging in shopping on the platform. This presents an opportunity for businesses to showcase their products and reach potential customers. In addition, image lookup on Pinterest enhances the in-store experience for consumers. According to Pinterest, 61% of consumers say image lookup improves their in-store experience. This emphasizes the importance of visual content and product imagery for businesses on Pinterest.

Another interesting statistic is that 29% of Pinterest's largest ad audience is made up of 25-34 year-old women. This demographic presents a significant opportunity for businesses to target their advertising efforts. Additionally, Americans are the biggest spenders on Pinterest, with an average revenue per user (ARPU) of $4.00. This highlights the potential for businesses to generate revenue and drive sales through advertising on the platform.

It's worth noting that Pinterest has seen significant growth over the past year. The platform gained 70 million monthly active users, bringing the total number of Pinterest users to 335 million. In the U.S. alone, Pinterest has 88 million monthly active users, marking an 8% year-over-year growth. This growth indicates the increasing popularity and relevance of Pinterest as a marketing platform.

In terms of user behavior, 85% of Pinners access Pinterest through mobile devices. This highlights the importance of optimizing content and advertising for mobile users. Additionally, 77% of weekly Pinners say they regularly discover new brands and products on the platform. This presents an opportunity for businesses to increase brand visibility and attract new customers through Pinterest.

Furthermore, the impact of Pinterest on consumer behavior is significant. 98% of Pinners have tried things they find on Pinterest, and 83% have made purchases based on brand content. This demonstrates the power of Pinterest as a platform for driving conversions and sales.

In conclusion, Pinterest offers unique opportunities for marketers to reach their target audience, particularly women and mothers. By understanding the statistics and trends surrounding Pinterest, marketers can effectively leverage the platform to drive brand awareness, engagement, and sales. Here are three actionable pieces of advice for marketers on Pinterest:

1. Optimize visual content: Visuals are key on Pinterest. Make sure your images are high-quality, visually appealing, and aligned with your brand. Utilize image lookup features to enhance the in-store experience for your customers.

2. Target the right audience: Take advantage of Pinterest's demographic data to target your advertising efforts. Pay attention to the 25-34 year-old women demographic, as they make up a significant portion of Pinterest's ad audience.

3. Provide value and inspiration: Pinterest users are actively looking for new brands and products. Create content that provides value and inspiration to your audience. Utilize the platform to showcase your products, share ideas, and engage with your customers.

By implementing these strategies, marketers can maximize their success on Pinterest and drive meaningful results for their businesses.

As we dive into the early days of AI, it's important to recognize that this is not just an evolution of previous capabilities, but rather the dawn of a new era. The value in prior AI waves was largely captured by incumbents, as the technology was not advanced enough to create new market openings. However, with recent advancements in language models like LLMs, Transformers, and diffusion models, we are witnessing a step function in new capabilities and products enabled by AI.

The launch of ChatGPT was a significant milestone that mainstreamed the idea that AI is a game-changer in terms of its capabilities. However, we are still far from reaching peak AI usage or peak AI hype. Large enterprise planning cycles often take several months, and the prototyping and building process can take even longer. This means that we have yet to see the full potential of AI in various industries.

In these early days of AI, we can identify at least four waves of AI to consider. The first wave consists of companies native to the AI space, such as ChatGPT and other early launches that have gained significant revenue and user traction. The second wave, which is currently happening, involves early adopters among startups and fast mid-market incumbents. These companies are leveraging technologies like GPT-3.5/4 to launch AI-powered products quickly. Additionally, a small number of multi-billion-dollar companies like Notion and Zapier have embraced AI-powered products as early adopters.

The third wave, which is on the horizon, will see the emergence of new startups founded on AI technologies. This wave will likely explore new formats like voice and video, as well as utilize natural language processing in more verticals and innovative ways. Companies like Eleven Labs, Braintrust, and others will contribute to the incremental growth of AI experiences.

Finally, the fourth wave is expected to arrive around 2024 or 2025 and will involve the adoption of AI by big enterprises. Due to the long planning and build cycles in these organizations, it will take time for them to fully embrace AI. However, we can anticipate the launch of AI-powered products from larger companies outside of the traditional tech giants.

As we navigate this new era of AI, it's crucial to recognize the immense potential it holds. For example, Google's MedPaLM2 model has outperformed human physicians to such a degree that involving medical experts in the model's decision-making process actually worsens its performance. This demonstrates the transformative power of AI in various industries and the need for further exploration and adoption.

In conclusion, the early days of AI present a unique opportunity for businesses and industries to harness new capabilities and drive innovation. By understanding the different waves of AI and staying informed about the latest advancements, businesses can position themselves for success in this new era. Here are three actionable pieces of advice for those exploring AI:

1. Embrace experimentation: AI is still in its early stages, and there is much to explore and discover. Don't be afraid to experiment with AI-powered technologies and solutions to find novel applications for your business.

2. Foster a culture of learning: AI is constantly evolving, and it's important to stay up-to-date with the latest developments. Encourage a culture of continuous learning within your organization to ensure that you are at the forefront of AI advancements.

3. Collaborate and partner with experts: AI is a complex field, and it can be beneficial to collaborate with experts and partners who have deep knowledge and experience in AI. By leveraging their expertise, you can accelerate your AI initiatives and overcome challenges more effectively.

By following these actionable steps, businesses can navigate the early days of AI and leverage its transformative potential to drive growth and innovation.