Pinterest has become a popular platform for marketers, and it's important for them to understand the statistics and trends surrounding the platform. Here are some key Pinterest statistics that marketers should know in 2020.

Pinterest has become a popular platform for marketers, and it's important for them to understand the statistics and trends surrounding the platform. Here are some key Pinterest statistics that marketers should know in 2020.

Firstly, it's important to note that the majority of Pinterest's user base is women. In fact, over 67% of Pinterest users are women, and more than 80% of U.S. women between the ages of 18 and 64 with children use Pinterest. This makes Pinterest a valuable platform for businesses targeting women and mothers.

Shopping is a top activity for Pinterest users, with 48% of users engaging in shopping on the platform. This presents an opportunity for businesses to showcase their products and reach potential customers. In addition, image lookup on Pinterest enhances the in-store experience for consumers. According to Pinterest, 61% of consumers say image lookup improves their in-store experience. This emphasizes the importance of visual content and product imagery for businesses on Pinterest.

Another interesting statistic is that 29% of Pinterest's largest ad audience is made up of 25-34 year-old women. This demographic presents a significant opportunity for businesses to target their advertising efforts. Additionally, Americans are the biggest spenders on Pinterest, with an average revenue per user (ARPU) of $4.00. This highlights the potential for businesses to generate revenue and drive sales through advertising on the platform.

It's worth noting that Pinterest has seen significant growth over the past year. The platform gained 70 million monthly active users, bringing the total number of Pinterest users to 335 million. In the U.S. alone, Pinterest has 88 million monthly active users, marking an 8% year-over-year growth. This growth indicates the increasing popularity and relevance of Pinterest as a marketing platform.

In terms of user behavior, 85% of Pinners access Pinterest through mobile devices. This highlights the importance of optimizing content and advertising for mobile users. Additionally, 77% of weekly Pinners say they regularly discover new brands and products on the platform. This presents an opportunity for businesses to increase brand visibility and attract new customers through Pinterest.

Furthermore, the impact of Pinterest on consumer behavior is significant. 98% of Pinners have tried things they find on Pinterest, and 83% have made purchases based on brand content. This demonstrates the power of Pinterest as a platform for driving conversions and sales.

In conclusion, Pinterest offers unique opportunities for marketers to reach their target audience, particularly women and mothers. By understanding the statistics and trends surrounding Pinterest, marketers can effectively leverage the platform to drive brand awareness, engagement, and sales. Here are three actionable pieces of advice for marketers on Pinterest: