The Importance of Building for Believers and Understanding Twitter Statistics in 2021

The Importance of Building for Believers and Understanding Twitter Statistics in 2021

In the world of community-building and social media marketing, understanding the needs and behaviors of your target audience is crucial. Two important aspects to consider are building a community of believers and keeping up with the latest statistics and trends on popular social media platforms like Twitter. In this article, we will explore the significance of building for believers and delve into some intriguing Twitter statistics for marketers to know in 2021.

Building for Believers: Lowering the Barrier to Entry and Focusing on Commitment

When it comes to building a community, it's essential to start with believers who are already highly committed. By focusing on those who are already trying, unsuccessfully, to do what your community offers, you eliminate the need for extensive convincing. Instead, your goal should be to convince them to join forces with you. Meetup and Airbnb, two successful community-based platforms, exemplify this approach by initially targeting the biggest believers in the world - themselves. They gradually ramped up commitment by offering incrementally harder asks, generating more commitment and reward. For example, Meetup didn't immediately ask new members to host a meetup but instead started with simpler tasks like reading a blog post and attending an event. Similarly, Airbnb encouraged new members to watch a video about how their platform works and then try booking a stay before asking them to post a listing. By starting with low barrier asks and gradually increasing commitment, these platforms were able to foster engagement and growth.

Finding Community-Member-Fit: The Key to Meaningful Value Exchange

To create a thriving community, it's crucial to identify Community-Member-Fit (CMF), where members consistently provide meaningful value to each other without being prompted. To discover CMF, start with individuals who need little convincing and are already attempting, albeit unsuccessfully, to achieve what your community offers. These individuals should be your target audience, as they are motivated and eager to participate. Remember, you don't need a massive following to start a community; you need a core group of 10 true believers. It's important to find those who are already organizing events or activities within your community's niche, rather than focusing solely on established organizers. Look for small organizers who haven't yet found success but possess the motivation and determination to make a difference. By providing support and help to these individuals, you can cultivate a strong foundation for your community to thrive.