The Importance of Building for Believers and Understanding Twitter Statistics in 2021

The Importance of Building for Believers and Understanding Twitter Statistics in 2021

In the world of community-building and social media marketing, understanding the needs and behaviors of your target audience is crucial. Two important aspects to consider are building a community of believers and keeping up with the latest statistics and trends on popular social media platforms like Twitter. In this article, we will explore the significance of building for believers and delve into some intriguing Twitter statistics for marketers to know in 2021.

Building for Believers: Lowering the Barrier to Entry and Focusing on Commitment

When it comes to building a community, it's essential to start with believers who are already highly committed. By focusing on those who are already trying, unsuccessfully, to do what your community offers, you eliminate the need for extensive convincing. Instead, your goal should be to convince them to join forces with you. Meetup and Airbnb, two successful community-based platforms, exemplify this approach by initially targeting the biggest believers in the world - themselves. They gradually ramped up commitment by offering incrementally harder asks, generating more commitment and reward. For example, Meetup didn't immediately ask new members to host a meetup but instead started with simpler tasks like reading a blog post and attending an event. Similarly, Airbnb encouraged new members to watch a video about how their platform works and then try booking a stay before asking them to post a listing. By starting with low barrier asks and gradually increasing commitment, these platforms were able to foster engagement and growth.

Finding Community-Member-Fit: The Key to Meaningful Value Exchange

To create a thriving community, it's crucial to identify Community-Member-Fit (CMF), where members consistently provide meaningful value to each other without being prompted. To discover CMF, start with individuals who need little convincing and are already attempting, albeit unsuccessfully, to achieve what your community offers. These individuals should be your target audience, as they are motivated and eager to participate. Remember, you don't need a massive following to start a community; you need a core group of 10 true believers. It's important to find those who are already organizing events or activities within your community's niche, rather than focusing solely on established organizers. Look for small organizers who haven't yet found success but possess the motivation and determination to make a difference. By providing support and help to these individuals, you can cultivate a strong foundation for your community to thrive.

Understanding Twitter Statistics: Insights for Marketers in 2021

While Twitter may not be the primary social network used by Americans, it remains a significant platform for news consumption among existing Twitter users. Let's explore some intriguing Twitter statistics that all marketers should know in 2021:

1. Twitter is the 1 social platform in Japan, highlighting its global reach and influence.
2. Twitter boasts an advertising audience of 353 million, making it an attractive platform for marketers to reach a wide audience.
3. With 68.7 million users based in the U.S., Twitter still holds a substantial market share in the country.
4. Twitter has a higher percentage of male users (70%) compared to female users (30%), both globally and in the U.S.
5. Among U.S. Twitter users, 54% are male, and 43% are female, indicating a smaller gender gap compared to the global user base.
6. The most active age group on Twitter is 25- to 34-year-olds, comprising 28.9% of the platform's audience.
7. Surprisingly, 92% of U.S. tweets come from just 10% of Twitter users, highlighting the importance of engaging this active segment.
8. Instagram is catching up to Twitter as a news source, with both platforms nearly tied in terms of news consumption since 2019.
9. The most popular emojis used on Twitter in 2020 were 😂 and 😭, indicating the prevalence of humor and emotion in users' interactions.
10. Video views on Twitter increased by an impressive 62% from 2019 to 2020, showcasing the growing popularity of video content on the platform.

Actionable Advice for Marketers:

1. Leverage the global reach of Twitter: If your target audience extends beyond the U.S., consider utilizing Twitter's strong presence in other countries, such as Japan, to expand your reach and engagement.

2. Engage the active minority: With just 10% of Twitter users responsible for the majority of tweets, focus your efforts on building relationships and creating compelling content that captures the attention and participation of this active segment.

3. Embrace video content: As video views on Twitter continue to rise, integrating video content into your marketing strategy can help you stand out and captivate your audience. Experiment with different video formats, such as short clips, tutorials, or behind-the-scenes footage, to engage and resonate with your followers.

Conclusion

Building a community of believers and staying informed about the latest social media statistics are both essential components of successful community-building and marketing efforts. By starting with committed individuals who are already motivated to participate, you can create a strong foundation for your community to flourish. Additionally, understanding Twitter statistics and trends allows marketers to tailor their strategies to maximize engagement and reach on this influential platform. Remember, finding Community-Member-Fit and catering to the needs and preferences of your target audience are key to building a thriving community and achieving marketing success.