The Power of Twitter and the Secrets to Winning in Consumer Subscription

The Power of Twitter and the Secrets to Winning in Consumer Subscription

Introduction:

In today's digital age, social media platforms have become integral to marketing strategies. Among these platforms, Twitter stands out as a unique and powerful tool for marketers. While it may not be the most popular social network among Americans, Twitter offers a range of features that make it an invaluable platform for businesses. In this article, we will explore some fascinating Twitter statistics for 2021 and delve into the secrets of winning in the consumer subscription landscape.

Twitter Statistics:

• 1. Twitter is the 1 social platform in Japan, highlighting its global reach and influence.

• 2. With an advertising audience of 353 million, Twitter provides a vast potential market for marketers to tap into.

• 3. Despite its popularity in Japan, only 19.4% of Twitter's users are based in the U.S.

• 4. Twitter has a higher percentage of male users (70%) than female users (30%) globally.

• 5. However, the gender gap narrows in the United States, with 54% of U.S. Twitter users being male and 43% female.

• 6. The largest age group on Twitter consists of users aged 25 to 34, comprising 28.9% of the platform's audience.

• 7. Surprisingly, 92% of U.S. tweets come from just 10% of Twitter users, highlighting the significant impact a small percentage of users can have on the platform.

• 8. Instagram is catching up to Twitter as a news source, showcasing the evolving landscape of social media and its impact on news consumption.

• 9. The most-Tweeted emojis of 2020 were 😂 and 😭, reflecting the emotional connection users have with the platform.

• 10. Video views on Twitter witnessed a remarkable 62% increase from 2019 to 2020, indicating the growing popularity of video content on the platform.

Winning in Consumer Subscription:

• 1. Pattern 1: Obsession with efficiency: Successful consumer subscription companies share a common thread of focusing on efficiency. They prioritize staying small, keeping costs down, and achieving profitability. By remaining lean until finding strong product-market fit, these companies ensure long-term sustainability. The founders often worked in small teams, questioned every expense, and emphasized hacking skills to drive growth.

• 2. Revenue over growth: Prioritizing revenue over growth is crucial in the early stages of a consumer subscription business. By keeping the team size and cost structure small, companies can allocate resources towards patient development and sustainable growth. This approach allows them to demonstrate the value of their product or service at scale, ultimately attracting consumers, investors, and media attention.

• 3. Immigrant founders: It is intriguing to note that the founders of the largest B2C subscription companies are immigrants. The diverse backgrounds and experiences of these founders contribute to their success by bringing unique perspectives and innovative ideas to their businesses. This serves as a reminder of the power of diversity and inclusion in entrepreneurship.

Conclusion:

Twitter remains a powerful platform for marketers, with its global reach and unique features. By understanding the platform's user demographics and trends, businesses can effectively tailor their strategies and content to engage with their target audience. Additionally, the secrets to winning in consumer subscription lie in prioritizing efficiency, focusing on revenue over growth in the early stages, and embracing diversity and innovation. By incorporating these actionable insights into their approach, marketers can position themselves for success in the ever-evolving digital landscape.