The Power of Attention: OpenAI's Journey to Becoming the Apex Aggregator


Hatched by Glasp

Sep 16, 2023

4 min read


The Power of Attention: OpenAI's Journey to Becoming the Apex Aggregator


In the ever-evolving landscape of technology, OpenAI has emerged as a dominant player, capturing attention and transforming it into a groundbreaking platform. With its innovative products and strategic approach, OpenAI has the potential to revolutionize the way we interact with technology. This article will delve into the key components that make OpenAI's business model unique and explore the implications of its growth.

The Role of Achievers, Explorers, Socializers, and Killers in Games:

OpenAI's journey parallels the dynamics of player types in games. Just as gamers can be classified into different categories based on their motivations, OpenAI has attracted attention and engagement from various user segments. Achievers, who strive for success and trophies, are akin to the users who pursue OpenAI's products for their achievements. Explorers, driven by curiosity and knowledge acquisition, align with users who seek new experiences and insights from OpenAI. Socializers, who enjoy cooperative play, are mirrored by users who desire collaborative engagement with OpenAI's products. Lastly, killers, who thrive on competition, represent users who are focused on maximizing their advantage through OpenAI's offerings.

The Power of Attention: OpenAI's Success Story:

OpenAI's success can be attributed to its ability to convert attention into actionable outcomes. By leveraging the power of its products and user pull, OpenAI has created a must-use API that has garnered significant attention. The recent introduction of plugins further solidifies OpenAI's position as a unique platform that assimilates the capabilities of the apps built on it. This attention-driven approach has propelled OpenAI from obscurity to a dominant strategic position in the tech industry.

The Apex Aggregator: OpenAI's Potential:

OpenAI has the potential to become the Apex Aggregator by developing an Action Engine. This engine would surpass traditional search capabilities and enable users to perform various tasks through simple prompts. OpenAI's attention-grabbing products, such as ChatGPT, the Intelligence API, and Plugin Play, position the company to control demand, disaggregate suppliers, and aggregate aggregators. By owning the user relationship and offering comprehensive capabilities, OpenAI can commoditize supply and capture more value from each transaction.

The Rise of ChatGPT: A Platform in Itself:

ChatGPT, OpenAI's front-end aggregator, has become a destination for users seeking a wide range of online activities. Unlike traditional platforms, ChatGPT disintermediates suppliers and provides complete answers to user queries, making it a comprehensive solution. With the integration of plugins, ChatGPT evolves into a platform-as-one-product, absorbing the capabilities of plugins and expanding its functionality. This integration turns ChatGPT into a smart platform of platforms, providing infinite choice and streamlining user experiences.

Disruption and Differentiation:

OpenAI's platform and plugin ecosystem have the potential to disrupt various industries and value chains. As suppliers adapt to ChatGPT's recommendations, differentiation becomes crucial for success. Companies that excel at specific offerings and deliver superior quality have an advantage over those that offer a multitude of features. ChatGPT's ability to match user needs with specialized plugins encourages businesses to focus on differentiation and customer-centricity.

The Impact on Consumers and Industries:

ChatGPT's plugin ecosystem promises benefits for consumers, such as lower prices for commodity products and easily discoverable differentiated offerings. This deflationary effect intensifies competition among businesses and drives them to deliver better products at more competitive prices. OpenAI's business model presents an opportunity to capture attention, facilitate transactions, and create a win-win situation for users and suppliers.

Actionable Advice:

  • 1. Embrace Differentiation: In a world where attention and transactions are streamlined, focus on excelling at specific offerings to stand out from the competition.
  • 2. Leverage the Power of Plugins: Explore the potential of integrating with OpenAI's plugin ecosystem to expand your reach, attract attention, and enhance user experiences.
  • 3. Prioritize User-Centricity: As OpenAI optimizes ChatGPT for user experiences, ensure that your business aligns with the platform's recommendations and offers tailored solutions to meet user needs.


OpenAI's journey from obscurity to becoming the Apex Aggregator exemplifies the power of attention and its transformation into actionable outcomes. By leveraging plugins, OpenAI has created a platform that revolutionizes user experiences and disrupts traditional value chains. The future holds immense potential for OpenAI to shape industries, drive differentiation, and provide users with a seamless and comprehensive platform.

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