"The Power of North Star Metrics and the Attention Economy: A Game-Changer for OpenAI"


Hatched by Glasp

Sep 27, 2023

4 min read


"The Power of North Star Metrics and the Attention Economy: A Game-Changer for OpenAI"


In the rapidly evolving world of technology and business, two concepts have emerged as game-changers: the North Star Metric and the Attention Economy. Both have the potential to revolutionize how companies operate and how users interact with products and services. This article explores the significance of North Star Metrics and the rise of OpenAI as an Apex Aggregator in the Attention Economy.

The North Star Metric:

The North Star Metric serves as a guiding principle for companies, simplifying their overall strategy into a single metric that leads to revenue. It provides clarity, ensuring that everyone in the organization can relate their actions to this metric. Furthermore, it represents the vision and strategy of the company. Companies with complex business models may have multiple North Star Metrics, each composed of sub-metrics. This approach allows for a comprehensive evaluation of success.

The Benefits of the North Star Metric:

The North Star Metric offers several benefits. Firstly, it provides clarity by focusing on a single metric that aligns with the core value of the product. It reflects the moment users first experience the product's benefits. Secondly, it fosters a customer-centric approach, ensuring that all departments, from marketing to sales to UX, understand how their efforts contribute to the North Star Metric. Lastly, it serves as a leading indicator of success, enabling companies to assess whether they are moving in the right direction.

OpenAI and the Attention Economy:

OpenAI, through its product ChatGPT, has harnessed the power of attention to become an Apex Aggregator in the Attention Economy. By attracting attention and turning it into a platform, OpenAI has positioned itself as a dominant force in the tech industry. The key to OpenAI's success lies in its focus on attention and its ability to turn intent into action.

The Power of Attention:

Attention is at the core of OpenAI's strategy. By leveraging plugins and APIs, OpenAI can control demand and aggregate the capabilities of various products. OpenAI's ChatGPT acts as an attention grabber, attracting users and allowing OpenAI to control the demand for tailored resources. Additionally, OpenAI's Intelligence API and plugin play further enhance its reach and power, providing a platform for developers to integrate their products and capabilities into ChatGPT.

Disintermediation and Differentiation:

OpenAI's approach disrupts traditional value chains by disintermediating suppliers and commoditizing their offerings. ChatGPT absorbs the capabilities of plugins, providing users with a one-stop destination for various tasks and services. This shift has significant implications for industries, as suppliers must adapt to fit ChatGPT's recommendations. Differentiation becomes crucial as companies strive to stand out and offer unique value propositions.

The Role of Plugins in the Attention Economy:

Plugins are a central component of OpenAI's strategy. They allow ChatGPT to become a platform where suppliers can add functionality to the main product. With plugins, ChatGPT becomes a versatile tool for search, discovery, planning, and more. This shift empowers users to complete tasks and transactions seamlessly, reducing friction and driving competition among suppliers. The potential for infinite choices without the paradox of choice makes plugins a powerful tool for consumers.

The Future Implications:

OpenAI's business model has the potential to reshape industries and value chains. As the Apex Aggregator, OpenAI can capture attention, facilitate transactions, and disintermediate suppliers. This approach may lead to lower prices for commodity products and increased differentiation among offerings. OpenAI's focus on user experience suggests that it will prioritize user needs over plugin suppliers, further solidifying its position in the Attention Economy.

Actionable Advice:

  • 1. Define your North Star Metric: Identify a single metric that aligns with your core value proposition and revenue generation. Ensure that everyone in your organization understands and can contribute to achieving this metric.
  • 2. Embrace the Attention Economy: Recognize the power of attention and leverage it to become a dominant player in your industry. Focus on attracting and retaining users through innovative strategies and platforms.
  • 3. Differentiate and Adapt: In an increasingly competitive landscape, differentiation is key. Invest in delivering exceptional value and continuously adapt to meet user needs. Embrace plugins and APIs to enhance your product or service offerings.


The convergence of the North Star Metric and the Attention Economy presents immense opportunities for companies to drive success and growth. OpenAI's emergence as an Apex Aggregator demonstrates the power of attention and the potential for disruptive business models. By understanding these concepts and taking actionable steps, companies can position themselves for success in today's dynamic business environment.

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