"The #1 Mental Model For Writers Who Want To Write High-Quality, Viral Content"


Hatched by Glasp

Sep 20, 2023

4 min read


"The #1 Mental Model For Writers Who Want To Write High-Quality, Viral Content"

As a writer, I have always strived to create high-quality, viral content that resonates with my audience. Over the years, I have experimented with different strategies and techniques to achieve this goal. However, it wasn't until I discovered the #1 mental model for writers that I truly understood what it takes to create exceptional content.

In my experience and from my research, collecting and learning the most valuable mental models in the world is a key strategy of world-class entrepreneurs and leaders. The better our mental model of any domain is, the more likely we are to be successful in that domain. This principle applies to writing as well.

The #1 mental model for writers is the blockbuster model. The web operates on a rich get richer basis, meaning that the higher quality something is in terms of the underlying ideas and how it is packaged, the more likely it is to be shared over and over. We humans are fundamentally designed to consume things that are popular. Therefore, it is essential for writers to focus on creating high-quality, blockbuster content.

One of the advantages of adopting the blockbuster model is that there is much less competition from people creating blockbusters. While there may be a lot of competition for mediocre articles, the barrier to creating blockbuster content is relatively low in the world of online content creation. By putting in the effort to create exceptional content, writers can stand out from the crowd and attract a larger audience.

Furthermore, blockbuster articles have the power to build your reputation. Research shows that the reputation of the authors has a significant impact on the initial success of an article. When readers come across an article from a renowned writer or publication, they are more likely to click on it and engage with the content. Building a reputable brand as a writer is crucial for long-term success.

Not only do blockbuster articles build your reputation, but they also create true fans. When a blockbuster article resonates deeply with a reader and changes their perspective, they become more than just a casual follower. They become a true fan who will support and engage with your future content. One true fan is worth 1,000 social media followers, as they become loyal advocates for your work.

By consistently creating blockbuster articles, you will develop an amazing body of work. Each article is an opportunity to showcase your expertise and leave a lasting impact on your readers. Over time, your collection of high-quality content will become a valuable asset and a testament to your skills as a writer.

The blockbuster model not only benefits your reputation and body of work but also makes you a better writer and thinker. As Flannery O'Connor once said, "I write because I don't know what I think until I read what I say." By investing time in research and deliberate practice, each article you write will enhance your knowledge and improve your writing skills. The process of creating blockbuster content forces you to think critically and present your ideas in a compelling manner.

It's important to note that following the blockbuster model is not easy. Despite the obvious benefits and proven success, many writers shy away from the hard work it requires. However, those who embrace this strategy are more likely to achieve significant success in the competitive world of online content creation.

To effectively implement the blockbuster model, here are three actionable pieces of advice:

  • 1. Focus on quality over quantity: Instead of churning out mediocre articles, invest your time and effort in creating exceptional content. Aim to write the best article ever written on a particular subject.
  • 2. Build your reputation: Establish yourself as a reputable writer by consistently delivering high-quality content. Collaborate with renowned publications or thought leaders to enhance your credibility.
  • 3. Engage with your audience: Cultivate a community of true fans by actively interacting with your audience. Respond to comments, address their concerns, and create a sense of connection with your readers.

In conclusion, the blockbuster model is the #1 mental model for writers who want to write high-quality, viral content. By understanding the principles behind this model and implementing them in your writing process, you can increase your chances of creating exceptional content that resonates with your audience. Remember to focus on quality, build your reputation, and engage with your readers to cultivate a loyal fan base. Embrace the blockbuster model and watch your writing career soar to new heights.

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