The Intersection of User Interviews and Collective Intelligence: Exploring the Possibilities


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Sep 08, 2023

4 min read


The Intersection of User Interviews and Collective Intelligence: Exploring the Possibilities


User interviews play a crucial role in UX design, helping designers gain valuable insights to create user-centered products. On the other hand, collective intelligence is a fascinating concept that explores the potential of connecting human minds. In this article, we will delve into the common points between these two areas and examine the unique ideas and insights they offer.

Setting the Purpose and Identifying the Target:

Before conducting user interviews, it is essential to define the purpose and what information is needed. Similarly, when exploring collective intelligence, questions arise about consciousness and the possibility of transferring it to an artificial neural network. This intersection reveals a common desire to understand the essence of human cognition and how it can be enhanced.

Recruiting Participants and Designing Questions:

In both user interviews and collective intelligence research, the process of recruiting participants is crucial. User interviews aim to gather feedback from individuals who represent the target audience, while collective intelligence explores the potential of connecting multiple brains. By identifying the right participants, whether for a user interview or a collective intelligence experiment, valuable insights can be gained.

Designing Effective Questions:

In user interviews, it is important to design questions that uncover the user's thoughts, motivations, and behaviors. Interestingly, when conducting interviews related to collective intelligence and consciousness, a unique insight emerges. Asking "why" questions might force individuals to come up with logical explanations, even when their behaviors are driven by unconscious processes. This highlights the fact that not all actions are consciously driven, and it challenges the assumption that every decision can be explained with clear intentions.

Structuring the Questionnaire:

Whether it's a user interview or a study on collective intelligence, the structure of the questionnaire plays a crucial role. In user interviews, a well-structured questionnaire ensures that all relevant aspects are covered. Similarly, in collective intelligence research, the design of the questions and the overall structure of the study help gather meaningful data. By considering the overall structure, the insights gained from both areas can be enhanced.

The Quest for Consciousness and the Gods of Information:

Ancient religions had deities associated with information, language, and rational knowledge. This historical connection raises intriguing questions about the nature of consciousness and its relation to information processing. While ancient gods were linked to traditional forms of communication, today we explore the possibilities of enhancing consciousness through artificial neural networks and brain-machine interfaces. This intersection presents an interesting perspective on the evolution of human cognition.

Exploring the Boundaries of Consciousness:

Theories of consciousness abound, yet many struggle to answer practical questions. Can we develop a brain chip that expands our consciousness beyond our current sensory experiences? This question bridges the gap between user interviews and collective intelligence. User interviews aim to understand the user's perspective and improve their experience, while collective intelligence investigates the potential for expanding consciousness through technological means. By exploring this boundary, we open up new possibilities for both areas.

Actionable Advice:

  • 1. Embrace a holistic approach: When conducting user interviews, consider incorporating questions that go beyond the conscious decision-making process. By delving into unconscious motivations, a more comprehensive understanding of user behavior can be achieved.
  • 2. Foster interdisciplinary collaboration: To explore the potential of collective intelligence and consciousness, collaborations between UX designers, neuroscientists, and AI researchers can lead to groundbreaking discoveries. By pooling diverse expertise, we can push the boundaries of what is possible.
  • 3. Prioritize ethical considerations: As we delve deeper into the realm of collective intelligence and consciousness, it is crucial to consider the ethical implications. Strive for transparency, informed consent, and responsible use of technologies to ensure the well-being of individuals and society as a whole.


The intersection of user interviews and collective intelligence offers a unique perspective on the understanding of human cognition and the possibilities of enhancing consciousness. By incorporating elements from both areas, UX designers can gain deeper insights into user behavior, while researchers can explore innovative ways of expanding human consciousness. By embracing a holistic approach, fostering interdisciplinary collaboration, and prioritizing ethical considerations, we can navigate this exciting intersection with responsibility and innovation.

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