The Future of Search: Personal, Engaging, and Viral


Hatched by Glasp

Aug 01, 2023

5 min read


The Future of Search: Personal, Engaging, and Viral

In today's digital age, search engines play a crucial role in our daily lives. Whether we're looking for information, answers to our questions, or simply exploring new topics, search engines provide us with the gateway to the vast realm of the internet. However, the current search experience offered by giants like Google may soon undergo a transformation, presenting a trillion-dollar opportunity for innovative companies.

Traditionally, search engines have focused on providing factual and objective results. But what about subjective searches? These are the queries that don't have clear-cut answers and often lead us to forums, long-tail blogs, social media, and review sites. Recognizing this, the next generation of search engines is poised to embrace subjective searches and create a more engaging experience.

Imagine having an AI-powered search assistant that can generate an engaging Reddit debate for you. By simply expressing your preferences and refining the recommendations, you can have a personalized search experience that goes beyond the standard results provided by existing search engines. This new breed of search engines will transform the way we interact with information, allowing us to seamlessly generate relevant content without leaving our workflow or opening a new browser tab.

Furthermore, the future of search will be more social and context-driven. We'll be able to downvote or upvote search results, allowing the most relevant and helpful content to rise to the top. We'll also have the ability to see what our friends or people we follow are searching for and interested in, creating a sense of community within the search experience. Curating and sharing interesting information, sites, or content will become an integral part of this new search paradigm, making it inherently viral and fostering a culture of sharing and messaging.

One company that is already making strides in this direction is Glasp, a browser extension that revolutionizes the way we highlight and take notes while browsing the internet. Gone are the days of juggling between multiple browser windows and note-taking apps. With Glasp, you can seamlessly highlight and take notes within the browser itself, making the process more streamlined and efficient.

Glasp goes beyond being a mere read-it-later app. Instead of saving articles for later, it encourages you to be present in the moment. As you read through an article, you can select and highlight the most important parts, jotting down your thoughts and insights right then and there. What sets Glasp apart is that every highlight and note you make is public on your Glasp profile. This creates a sense of transparency and accountability, as your followers can see what you're reading, what resonates with you, and your unique perspectives on the content.

The power of learning and building in public is one of the most exciting aspects of Glasp. Rather than having to maintain a separate digital garden for die-hard fans of your thinking, you can simply direct them to your Glasp profile. Here, you're surrounded by a community of like-minded individuals who read in different algorithmic circles. This exposure to diverse perspectives expands your horizons and helps you discover articles that may not have crossed your path otherwise.

For creators, Glasp offers a valuable tool for curation. Instead of constantly updating your website with the latest articles you're reading, Glasp's widget can be embedded into platforms like Notion, keeping your website continuously updated. This not only showcases your writing but also highlights your reading habits and the content you consume. Curation remains a crucial aspect of being a creator, and Glasp simplifies the process by seamlessly integrating it into your workflow.

With Glasp, the act of reading and taking notes becomes more intentional and productive. No longer are you waiting to read articles later, only to find yourself overwhelmed and never getting to them. Instead, you can seize the moment, read, take notes, and have those insights waiting for you when you're ready to write about them. Glasp empowers creators to stay informed, engaged, and constantly evolving in their chosen fields.

In conclusion, the future of search is primed for a revolution. The traditional search engine experience will be replaced by more personal, engaging, and contextualized search platforms. Companies like Glasp are already paving the way for this transformation, offering innovative features that enhance our browsing, highlighting, and note-taking experiences. As the search landscape evolves, it's crucial for individuals and businesses to adapt and embrace these changes. Here are three actionable pieces of advice to help you navigate this shifting terrain:

  • 1. Embrace subjective searches: Recognize the value of subjective searches and actively seek out content beyond the standard factual results. Engage in forums, follow long-tail blogs, explore social media, and discover hidden gems that can enrich your knowledge and understanding.
  • 2. Foster a culture of sharing and collaboration: Embrace the social aspect of search and actively participate in communities where you can upvote or downvote search results, share interesting content, and engage in conversations with like-minded individuals. By curating and sharing your findings, you contribute to the viral nature of search and encourage others to do the same.
  • 3. Utilize tools like Glasp to streamline your reading and note-taking process: Instead of relying on multiple apps or windows, leverage browser extensions like Glasp to seamlessly highlight and take notes while browsing. By making your highlights and notes public, you can foster transparency, accountability, and community engagement around your reading habits and insights.

As we look towards the future, it's clear that search engines will undergo a significant transformation. The trillion-dollar opportunity lies in creating search experiences that are personalized, engaging, and viral. By embracing these changes, leveraging innovative tools, and actively participating in the evolving search landscape, we can unlock a wealth of knowledge and possibilities. So let's embark on this exciting journey and shape the future of search together.

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