"The Future of Search: From Subjective Queries to Human Curation"


Hatched by Glasp

Sep 27, 2023

4 min read


"The Future of Search: From Subjective Queries to Human Curation"

In today's digital age, search engines have become an integral part of our lives. Whether we're looking for information, products, or simply satisfying our curiosity, search engines like Google have become our go-to tools. However, the future of search is evolving, presenting a trillion-dollar opportunity for companies willing to break away from the traditional search model.

A significant portion of search activity is subjective, meaning users are not looking for specific facts or results. These "subjective searches" often lead us to forums, long-tail blogs, social media platforms, and review sites. Recognizing this trend, the next generation of search engines will focus on providing engaging and personalized subjective search experiences.

Imagine having an AI-powered search bot that can generate an engaging debate on Reddit. If the initial recommendation doesn't meet your liking, you can simply provide feedback, and the AI refines its results, presenting you with new options. This level of customization and interactivity is what the next Google will be all about.

While there are companies like DuckDuckGo and Neeva that compete primarily on a single vector, such as privacy, the real excitement lies in those search engines that create a completely new, immersive, and contextualized search experience. These search engines can seamlessly integrate into our workflows, whether through browser extensions or ambient presence, acting as intelligent layers on top of our daily activities.

But it doesn't stop there. The future of search will also incorporate social elements. Imagine being able to upvote or downvote search results. You'll have the ability to see what your friends or people you follow are searching for and interested in. Furthermore, search engines will allow you to curate and share cool information, websites, or content, creating an ongoing taste board that reflects your interests and preferences. This inherently viral nature of search products, thriving on sharing and messaging, will revolutionize the way we discover and consume information.

Human curation is another crucial aspect that will shape the future of search. In a world where algorithms curate vast amounts of content, human curation stands out. Curators bridge the gap between the vastness of information available and our specific needs, sorting through hundreds of articles and posts to recommend the most relevant information. While AI-powered algorithms have their place, human-to-human interaction and curation will always prevail over the logic of algorithms.

The rise of the creator economy further emphasizes the importance of human curation. In 2021 alone, the creator economy has seen a record funding of $1.3 billion. As more content creators emerge online, the cost of content creation continues to decrease. Curators, in a way, can also be creators, as they play a vital role in curating and distributing valuable content to their audience.

The future lies in the intersection of content curation, knowledge management, and community. By combining these three elements, we can create search experiences that are not only informative but also foster a sense of connection and engagement. Imagine a search engine that not only provides relevant information but also allows you to connect with like-minded individuals, join communities, and share your discoveries.

In conclusion, the future of search is incredibly promising. Companies that embrace the shift from objective queries to subjective searches and incorporate human curation into their search experiences will have a significant advantage. Here are three actionable pieces of advice for those looking to capitalize on this trillion-dollar opportunity:

  • 1. Embrace personalization and interactivity: Develop search experiences that allow users to customize and refine their results, creating a more engaging and tailored search journey.
  • 2. Integrate social elements: Incorporate social features into your search engine, allowing users to upvote, downvote, and share search results. Enable users to see what their friends and influencers are searching for, fostering a sense of community and discovery.
  • 3. Invest in human curation: While AI-powered algorithms have their place, human curation will always hold a unique value. Invest in curators who can sift through vast amounts of content to recommend the most relevant and valuable information to your users.

By following these actionable steps, you can position yourself at the forefront of the search revolution, tapping into the trillion-dollar opportunity that awaits. The future of search is not just about algorithms and information retrieval; it's about creating immersive, personalized, and human-centric search experiences that empower users to discover, connect, and curate information in a way that aligns with their unique needs and preferences.

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