"The Trillion Dollar Opportunity: Redefining Search and Creating Hit Products in the Digital Age"


Hatched by Glasp

Aug 05, 2023

4 min read


"The Trillion Dollar Opportunity: Redefining Search and Creating Hit Products in the Digital Age"

In today's digital age, the way we search for information and the way we create hit products are undergoing significant transformations. The traditional search engines like Google are no longer the only players in the game. With the rise of AI technology and the increasing demand for personalized experiences, there is a trillion-dollar opportunity waiting to be seized.

One of the key aspects of this opportunity lies in subjective searches. Unlike objective queries that have definitive answers, subjective searches involve opinions, discussions, and personal preferences. The best subjective search content can be found on forums, long-tail blogs, social media, and review sites. Recognizing this, AI-powered search engines have the potential to generate engaging debates and discussions, allowing users to refine their search results based on their preferences.

The future of search engines will be vastly different from what we are familiar with today. While there are companies like DuckDuckGo and Neeva that focus on privacy and replicate the Google experience, the real innovation lies in creating a new, more engaging, personal, and contextualized search experience. Imagine having your personal search bot, accessible through a browser extension, that generates information without disrupting your workflow or requiring you to open a new browser. Alternatively, envision a search assistant, similar to Alexa, that intelligently integrates into your daily activities, providing relevant search results as an ambient layer. These advancements have the potential to revolutionize the way we search for information and interact with search engines.

Another exciting aspect of the future of search is the incorporation of social elements. Imagine being able to upvote or downvote search results, allowing users to collectively curate the most relevant and valuable content. Furthermore, users could see what their friends or people they follow are searching and interested in, creating a sense of community and shared interests. This opens up opportunities for users to curate and share cool information, sites, or content they find, creating an ongoing taste board. The viral nature of such a search product, thriving on sharing and messaging, could further enhance its reach and impact.

Drawing inspiration from a different perspective, the Japanese concept of "hit products" offers valuable insights into the creation of successful products. Rather than actively seeking out hit ideas, the approach is to pay attention to the moments of curiosity, interest, and discomfort. These moments serve as inspiration for potential collaborations with authors or creators who can bring unique perspectives to the table. By cultivating a personal interest in various subjects and keeping tabs on the emotional reactions they evoke, individuals can uncover the seeds of hit products. This approach emphasizes the importance of looking internally for inspiration rather than relying solely on external data and trends. It is the combination of personal interest, discomfort, and unique perspectives that fosters creativity and originality.

In conclusion, the trillion-dollar opportunity lies in redefining the search experience and creating hit products that resonate with users on a personal and emotional level. To tap into this opportunity, here are three actionable pieces of advice:

  • 1. Embrace subjective searches: Recognize the value of subjective queries and leverage AI technology to create engaging and personalized search experiences. Allow users to refine their search results based on their preferences and engage in discussions and debates.
  • 2. Incorporate social elements: Integrate social features into search engines, enabling users to upvote/downvote results, see what their friends are searching, and curate and share interesting content. Foster a sense of community and shared interests.
  • 3. Look internally for inspiration: Follow the Japanese principle of finding hit products by paying attention to personal interests, moments of curiosity, and discomfort. Cultivate a unique perspective and seek collaborations with creators who can bring fresh insights to the table.

By embracing these strategies, search engines can evolve into powerful tools that not only provide accurate information but also foster engagement, community, and creativity. The future of search is exciting, and the opportunities are endless. It's up to us to seize them and shape the next generation of search engines and hit products.

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