The Power of Diverse Interests and Marketing Funnels in Business Success

Alessio Frateily

Hatched by Alessio Frateily

Oct 28, 2023

3 min read

0

The Power of Diverse Interests and Marketing Funnels in Business Success

Introduction:

"This is how you turn creepers into customers. ✍️" The reality is that most businesses have multiple funnels, and they all look different. A marketing funnel is a visual representation of all the steps a potential buyer needs to go through before they purchase your product or service. When you get started in business, you need to have two things nailed: what you're selling and who you're selling to. Then, with that, you decide how you're going to sell that thing to those people. Marketing funnels, AIDA, TOFU-MOFU-BOFU, it's all the same thing. But have you ever wondered how having diverse interests can actually propel your success in business? Let's explore the connection between diverse interests and marketing funnels.

The Benefits of Diverse Interests:

Having "too many" interests isn't holding you back; it's launching you forward. People who have many interests and learn from different areas tend to be more successful. In his book, "Range: Why Generalists Triumph in a Specialized World," David Epstein explains that generalists juggle many interests rather than focusing on one. They're more creative, agile, and able to make connections their more specialized peers can't see. By pursuing coaching in multiple areas, individuals become more creative and find it easier to connect with others due to the broad nature of insights and learnings they are exposed to.

Steve Jobs, the visionary behind Apple, also believed in the power of diverse experiences. In an interview with Wired Magazine, he stated that creativity is just connecting things. Creative people can synthesize new ideas by connecting their experiences. The more experiences and ideas we are exposed to, the more creative "threads" we have available to tie together in novel ways. Additionally, diverse interests provide us with an expanded range of common ground to build connections with others.

Connecting Diverse Interests with Marketing Funnels:

Now, let's connect the dots between diverse interests and marketing funnels. Just as diverse interests allow us to make connections and think creatively, marketing funnels provide a structured path for potential customers to go through before making a purchase. By incorporating diverse interests into your marketing funnel, you can enhance its effectiveness and capture a wider range of customers.

For example, consider the blog post-email list-conversion funnel. By infusing diverse interests into your blog posts, you can attract a more varied audience. This audience, in turn, will be more likely to subscribe to your email list, as they resonate with the different topics you cover. Finally, the conversion stage becomes more successful because you have established a connection with a diverse group of potential customers.

Actionable Advice:

  • 1. Embrace your diverse interests: Instead of feeling overwhelmed by having many interests, embrace them. Recognize that they can provide you with a unique advantage in business and creativity.
  • 2. Incorporate diverse content in your marketing funnel: Rather than sticking to a single niche, explore different topics in your blog posts, social media content, and advertisements. This will attract a broader audience and increase your chances of converting them into customers.
  • 3. Foster connections and conversations: Actively engage in conversations and seek out experiences that expose you to new ideas. This will expand your pool of creative threads and provide you with a wider range of common ground to connect with others.

Conclusion:

In conclusion, having diverse interests and a well-structured marketing funnel are two powerful tools for business success. By embracing diverse interests, you tap into your creativity and ability to make connections. Incorporating diverse content in your marketing funnel allows you to attract a wider range of customers. Remember to foster connections and engage in conversations to further enhance your creativity and expand your network. So, don't underestimate the power of diverse interests and marketing funnels; they can turn creepers into customers and propel your business forward.

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