The Intersection of Marketing Funnels and Web3: Converting Creepers into Customers

Alessio Frateily

Hatched by Alessio Frateily

Sep 13, 2023

3 min read


The Intersection of Marketing Funnels and Web3: Converting Creepers into Customers


In today's digital landscape, businesses rely heavily on effective marketing strategies to convert potential customers into loyal buyers. One popular tool for achieving this is the marketing funnel, a visual representation of the steps a buyer goes through before making a purchase. On the other hand, Web3, a new evolution of the Internet, offers decentralized infrastructure and ownership to users. In this article, we will explore the commonalities between marketing funnels and Web3, and how businesses can leverage both to turn creepers into customers.

Understanding Marketing Funnels:

Before diving into the connection between marketing funnels and Web3, it's essential to grasp the concept of marketing funnels. A marketing funnel outlines the customer journey from initial awareness to the final purchase. Different businesses may have varying funnel structures, but the fundamental goal remains the same – guiding potential buyers towards conversion.

Web3: The Evolution of the Internet:

Web3 represents a paradigm shift in the Internet landscape, emphasizing decentralization, ownership, and cryptographic guarantees. Coined by Ethereum Co-founder Gavin Wood, Web3 builds upon the concept of Web 2.0 and offers a fundamentally different model for interactions between parties. The aim of Web3 is to reduce reliance on trust and foster a more truthful and transparent digital environment.

The Common Ground:

Although marketing funnels and Web3 may appear distinct, they share common principles and objectives. Both aim to engage and convert potential customers by guiding them through a series of steps or interactions. Additionally, both concepts recognize the importance of personalized experiences and the need to create trust and transparency in the digital realm.

Connecting the Dots:

To bridge the gap between marketing funnels and Web3, businesses can integrate decentralized technologies into their existing marketing strategies. For example, incorporating blockchain-based smart contracts can enhance transparency and build trust in customer interactions. Additionally, leveraging Web3 principles such as user ownership can foster a sense of belonging and loyalty within the customer base.

Actionable Advice:

  • 1. Embrace Personalization: Tailoring marketing funnels to individual customer preferences is crucial in both traditional and Web3 contexts. Utilize customer data and preferences to create personalized experiences that resonate with your target audience.
  • 2. Leverage Blockchain for Transparency: Integrate blockchain technology into your marketing funnel to enhance transparency and trust. Smart contracts can automate processes while ensuring accountability and immutability, thereby building stronger relationships with customers.
  • 3. Foster Community Engagement: In the era of Web3, community engagement plays a vital role. Encourage user participation, feedback, and collaboration to create a sense of ownership and loyalty. Engage with customers through social media platforms, online forums, and decentralized applications to build a vibrant and active community around your brand.


By understanding the commonalities between marketing funnels and Web3, businesses can unlock new possibilities for converting potential customers into loyal buyers. The integration of decentralized technologies and personalized experiences can enhance transparency, trust, and engagement, leading to long-term success. Embrace the power of Web3 principles within your marketing funnel and leverage the actionable advice provided to turn creepers into customers in the evolving digital landscape.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)