Bridging the Gap: Turning Creepers into Customers and Addressing the Blockchain Developer Shortage

Alessio Frateily

Hatched by Alessio Frateily

Oct 03, 2023

4 min read


Bridging the Gap: Turning Creepers into Customers and Addressing the Blockchain Developer Shortage


In the world of business and technology, there are two significant challenges that companies face – turning potential customers into loyal customers and addressing the shortage of qualified blockchain developers. While these may seem like distinct issues, they share some commonalities and can be addressed with the right strategies and mindset. In this article, we will explore the concept of marketing funnels and the stages a buyer goes through before making a purchase. Additionally, we will delve into the misconception surrounding the shortage of blockchain developers and the importance of becoming a qualified professional in this field.

Understanding Marketing Funnels:

A marketing funnel is a visual representation of the various steps a potential buyer needs to go through before making a purchase. These funnels can take different forms depending on the business and its target audience. However, they all share the goal of guiding customers from initial awareness to the final conversion.

When starting a business, two crucial aspects need to be defined - what to sell and who to sell it to. Once these fundamentals are established, the next step involves determining the best approach to market the product or service to the intended audience. This is where marketing funnels, such as AIDA (Attention, Interest, Desire, Action) or TOFU-MOFU-BOFU (Top of Funnel, Middle of Funnel, Bottom of Funnel) strategies, come into play. These frameworks help businesses understand and navigate the customer journey effectively, leading to higher conversion rates and customer retention.

Addressing the Blockchain Developer Shortage:

Contrary to popular belief, there is no shortage of individuals who consider themselves developers. The real shortage lies in the number of qualified developers who possess the necessary skills and expertise. Being a qualified developer involves more than just having a basic understanding of programming languages or completing simple projects.

To become a qualified blockchain developer, one must have a deep understanding of various concepts and skills. This includes being able to optimize component loads, utilize APIs effectively, architect codebases for collaboration, make informed decisions regarding CSS solutions, employ modern tooling, and prioritize factors like page speed, SEO, and mobile optimization. Furthermore, a qualified developer must have a wide knowledge of libraries, recognize and avoid common pitfalls, and possess a strong grasp of security measures.

Overcoming the Challenges:

  • 1. Continuous Learning and Upskilling: To bridge the gap between potential customers and loyal customers, businesses must continually learn and adapt to their audience's needs. This involves staying updated with the latest marketing strategies, consumer trends, and technological advancements. Similarly, aspiring developers need to invest time and effort in expanding their knowledge and skills, going beyond surface-level understanding.
  • 2. Seeking Guidance and Collaboration: Businesses can benefit greatly from seeking guidance and collaborating with industry experts, marketing professionals, or even competitors. By learning from those who have already mastered the art of customer conversion, businesses can streamline their marketing funnels and enhance their chances of success. Likewise, aspiring blockchain developers can benefit from studying alongside motivated and knowledgeable individuals and seeking guidance from experienced professionals who have already navigated the challenges they may face.
  • 3. Embracing Hard Work and Smart Work: Both businesses and individuals aiming to excel in their respective fields must understand the value of hard work and smart work. Working hard is essential for achieving success, but it is equally important to direct efforts towards activities that drive results efficiently. By focusing on activities that contribute to personal growth and professional advancement, businesses and aspiring developers can make significant progress in their respective domains.


In conclusion, turning creepers into customers and addressing the blockchain developer shortage require a deep understanding of the respective challenges and a commitment to continuous learning and improvement. By utilizing effective marketing funnels and adopting the mindset of a qualified developer, businesses and individuals can overcome these obstacles and achieve their goals. Remember, there are no shortcuts to success, but with dedication, perseverance, and the right strategies, the path to success becomes clearer and more attainable.

Actionable Advice:

  • 1. Continuously evaluate and optimize your marketing funnels to ensure a seamless customer journey from awareness to conversion.
  • 2. Invest time and effort in expanding your knowledge and skills as a developer, focusing on areas that directly contribute to your expertise in the field.
  • 3. Seek guidance from industry experts and collaborate with like-minded individuals to enhance your understanding and make significant progress towards your goals.

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