How to Turn Creepers into Customers: Exploring Marketing Funnels and the Digital Finance Stack

Alessio Frateily

Hatched by Alessio Frateily

Sep 27, 2023

4 min read


How to Turn Creepers into Customers: Exploring Marketing Funnels and the Digital Finance Stack

Marketing funnels have become a crucial aspect of business strategies in today's digital age. With multiple channels and platforms available, businesses need to carefully craft a visual representation of the steps a potential buyer needs to go through before making a purchase. In this article, we will delve into the concept of marketing funnels and explore how they can be used to turn creepers into customers. Additionally, we will also take a look at the digital finance stack and its various layers.

When starting a business, it is essential to have a clear understanding of what you're selling and who you're selling to. This forms the foundation upon which your marketing funnel is built. Whether it's a blog post, email list, podcast ad, Facebook ad, or influencer social post, the goal is to guide potential customers through each step of the funnel until they make a conversion. The concept of a marketing funnel is not new and has been around since 1910 when American philosopher John Dewey introduced the five stages consumers go through before, during, and after purchasing goods or services.

One of the key aspects of a successful marketing funnel is to create a seamless transition between each stage. This means finding common points and connecting them naturally. For example, a blog post can lead to an email list sign-up, which then leads to a conversion. Similarly, a podcast ad can direct listeners to a blog post, which in turn leads to a conversion. By identifying these common points and strategically placing them in your funnel, you can increase the chances of turning creepers into customers.

Incorporating unique ideas or insights into your marketing funnel can also make a significant difference. For instance, instead of just relying on traditional marketing techniques, consider leveraging the power of influencers. Influencer social posts can drive traffic to a landing page, which then leads to a conversion. This approach allows you to tap into a broader audience and build credibility through social proof. By thinking outside the box and incorporating these unique ideas, you can further optimize your marketing funnel and attract more customers.

Now, let's shift our focus to the digital finance stack, particularly Ethereum. Ethereum is the foundation of the digital finance stack, often referred to as Layer 0. It provides the underlying infrastructure for various decentralized applications and smart contracts. As the ETH staking rate continues to rise, it demonstrates the growing interest and confidence in the Ethereum network.

Moving up the layers, we come to MakerDAO, which represents Layer 1 of the digital finance stack. MakerDAO is a decentralized autonomous organization that operates on the Ethereum platform. It offers stability fees and the Dai savings rate, providing users with opportunities to earn interest on their assets while maintaining stability in the ecosystem.

Layer 2 of the digital finance stack focuses on lending and borrowing. Platforms built on top of Ethereum, such as Compound and Aave, allow users to lend or borrow cryptocurrencies. The Dai volume-weighted average borrow and supply rates play a significant role in determining the interest rates on these platforms.

The Application Layer, or Layer 3, represents the various decentralized applications (dApps) and protocols built on Ethereum. This layer showcases the real-world use cases and utility of the Ethereum network. One metric to consider in this layer is the amount of ETH locked in DeFi, which demonstrates the value and adoption of these applications.

Lastly, Layer 4 of the digital finance stack is liquidity. Transaction volume of assets on decentralized exchanges, such as Uniswap and SushiSwap, provides insights into the liquidity of the market. This layer ensures that users can easily trade and swap assets within the Ethereum ecosystem.

In conclusion, the concept of marketing funnels is crucial for businesses to effectively guide potential customers towards making a purchase. By understanding the stages consumers go through before, during, and after purchasing, businesses can optimize their funnels and increase their conversion rates. Additionally, exploring unique ideas and incorporating them into the funnel can further enhance its effectiveness.

Actionable Advice:

  • 1. Identify the common points in your marketing funnel and strategically connect them to create a seamless transition between each stage.
  • 2. Consider leveraging the power of influencers by incorporating influencer social posts into your funnel to tap into a broader audience and build credibility.
  • 3. Stay updated with the latest trends and developments in the digital finance stack, particularly Ethereum, to explore new opportunities for your business and stay ahead of the competition.

By implementing these actionable advice and continuously optimizing your marketing funnel and digital finance strategies, you can turn creepers into customers and drive business growth in the digital era.

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