How to Read Keepa Charts for Better Amazon Buys

TL;DR

Use Keepa’s one-year charts to check whether a product has consistent sales-rank movement, stable Buy Box or third-party FBA pricing, and manageable competition before purchasing inventory. Keep sales rank, Buy Box, relevant seller prices, monthly sold, and new offer count visible, then expand the range for seasonal products to compare performance across earlier selling periods.

Transcript

if you're an Amazon Seller that's been looking to get started with your Amazon Arbitrage or wholesale business then look no further than this video for how you can be sure of products that are going to be selling consistently that have consistent prices and also have consistent competition so that you can make better buys and be sure to avoid the w... Read More

Key Insights

• Keepa is a paid software program that displays historical Amazon product data, with the stated cost ranging from $20 to $25 per month depending on timing, location, and exchange rates.
• Sales-rank movement is an indicator of product demand, and repeated rises and drops suggest that a listing is generating sales consistently, although the graph does not provide an exact sales count.
• A sales-rank drop usually indicates at least one sale, but it can represent multiple sales, so sellers should not interpret every individual drop as exactly one purchased unit.
• Historical Buy Box pricing helps sellers estimate a plausible future selling price, assess profitability, and identify earlier price declines that could make purchased inventory unprofitable if they recur.
• New offer count represents historical competition, allowing sellers to see whether the number of competing offers has remained steady or increased during particular seasons.
• The one-year chart is the recommended default view because it provides enough history to reveal seasonal behavior, major price declines, and changes in competition that may not appear in shorter ranges.
• All available history is especially useful for seasonal products because sellers can compare performance during earlier summer, Christmas, Thanksgiving, or fourth-quarter selling periods when sufficient data exists.
• Keepa’s monthly sold feature tracks sales information supplied by Amazon, with the transcript stating that tracking began when Amazon introduced monthly sold amounts in August 2023, although not every product displays this information.

Questions & Answers

Q: How do you use Keepa to evaluate an Amazon product?

Use Keepa to examine three principal areas before buying inventory: sales-rank movement, historical pricing, and historical competition. Consistent movement in the green sales-rank line indicates recurring sales activity. Review the Buy Box or third-party FBA price to judge potential profitability, then inspect new offer count to determine whether competition has remained stable or changed over time.

Q: What Keepa chart settings should Amazon sellers enable?

Enable sales rank, Buy Box, new price, new third-party FBA price, monthly sold, and new offer count. Turn on third-party FBM pricing if you plan to ship orders directly to customers. When an Amazon option appears, enable it to see when Amazon sold the item and what price it offered. These settings expose demand, price, and competition history.

Q: What does a sales-rank drop mean on a Keepa chart?

A drop in the sales-rank line usually means that at least one sale occurred, but it does not equal exactly one unit sold. A single movement could reflect five sales, ten sales, or another amount, and multiple changes can occur together. The more useful signal is repeated movement over time, which indicates consistent selling activity.

Q: Which time range should you use when analyzing Keepa?

Use the one-year chart for most product evaluations. It provides enough history to reveal seasonal behavior, substantial price declines, and longer-term changes that a day, week, month, or three-month view may conceal. If the product is strongly seasonal, switch to all available history so you can compare its behavior across earlier relevant selling seasons.

Q: How does Keepa help assess product profitability?

Keepa shows historical Buy Box pricing and, when no Buy Box is available, third-party FBA pricing. This history indicates what customers have previously been shown and whether the selling price has fallen below a profitable level. A seller can use that pattern to estimate a reasonable future selling price and recognize the risk of another damaging price decline.

Q: How can you measure competition with Keepa?

Use the new offer count in the lower graph to examine historical competition on a listing. The trend shows whether competing offers have stayed near a steady level or increased during certain seasons. If the lower section is missing, select more historical data. Reviewing this information helps determine whether inventory could sell without encountering substantially more competition than expected.

Q: When should you check Amazon’s price history in Keepa?

Check Amazon’s history whenever Amazon appears as an available chart option. Enabling that line shows when Amazon was selling the product and the prices it offered during those periods. This is important context for evaluating a listing because the chart can distinguish Amazon’s historical participation and pricing from the Buy Box and third-party seller price information.

Q: What is Keepa’s monthly sold feature?

The monthly sold feature displays sales information that Amazon provides for certain products and that Keepa tracks historically. According to the transcript, Keepa has tracked these amounts since Amazon introduced them in August 2023. The feature offers another indicator of product sales, but it is not available for every listing, so sellers should also examine sales-rank movement.

Summary & Key Takeaways

• Keepa provides historical product data that helps Amazon arbitrage and wholesale sellers evaluate inventory purchases. Its principal signals include sales-rank movement, Buy Box and third-party seller pricing, new offer count, and monthly sold information. Together, these indicators reveal whether demand, prices, and competition have remained sufficiently consistent over time.

• The recommended chart configuration shows sales rank, Buy Box, new and new third-party FBA prices, monthly sold, and new offer count. Sellers who fulfill orders themselves can also display third-party FBM pricing. Amazon pricing should be enabled whenever available because it reveals when Amazon participated in the listing and its historical prices.

• A one-year view is generally the most useful range because it exposes price changes and seasonal patterns that shorter views may hide. All available history can provide better context for strongly seasonal products, including items associated with summer, Christmas, or Thanksgiving. Three visible graph sections provide the information needed for evaluation.