How to Advertise on Amazon with Seller Central Display Ads - Cheap Impressions to Past Purchasers

TL;DR

Learn how to set up cost-effective Amazon display ad campaigns targeting past purchasers for increased brand visibility.

Transcript

hi my name is Steven I'm a founder of my Amazon guy I've got my baby shark with me to give my mom a shark a little bit of downtime here on Valentine's Day I'm gonna be talking today in this video about display ads that sponsor display ads you'll notice the Beta symbol right there and basically this is a new program there's some new features that ha... Read More

Key Insights

• 🫠 Utilize Amazon sponsored display ads to target past purchasers for increased brand visibility.
• 😘 Set a low daily budget and focus on generating impressions rather than immediate sales.
• 🍝 Select products strategically to cater to a diverse audience of past purchasers.
• 💡 Experiment with different CPM bids to find the ideal balance between budget and impressions.
• 🪡 Monitor the campaign performance regularly to optimize and adjust settings if needed.
• 🥺 This cost-effective strategy can lead to increased brand awareness and potential repeat purchases.
• 🍝 Remember the goal is to drive cheap impressions to entice past purchasers to revisit your store.

Questions & Answers

Q: What is the primary goal of setting up Amazon sponsored display ads targeting past purchasers?

The main goal is to generate cheap impressions for your products to increase brand awareness and drive repeat purchases from previous customers. By showcasing relevant products to past purchasers, you create opportunities for them to return to your store.

Q: Why does the speaker recommend setting a low daily budget of $2 for the display ads campaign?

Setting a low daily budget is intentional to maximize the number of impressions received for the cost. By focusing on generating impressions rather than immediate sales, you can reach a larger audience of past purchasers without overspending.

Q: How does selecting past purchasers as the audience type benefit the display ad campaign?

Targeting past purchasers increases the likelihood of sparking their interest in your products again. Whether they recognize your brand or find a related product to their past purchases, this strategy aims to boost customer retention.

Q: What role does the CPM bid of 50 cents play in the effectiveness of the display ads campaign?

The CPM bid of 50 cents determines the cost per thousand impressions, allowing you to control how much you pay for each view of your ad. By setting a low bid, you can gain cost-effective exposure for your products to past purchasers.

Summary & Key Takeaways

• Founder of My Amazon Guy discusses new Amazon sponsored display ads program.

• Demonstrates setting up a cost-effective display campaign targeting past purchasers.

• Emphasizes the goal of generating cheap impressions to drive repeat purchases.