HARO Link Building Masterclass: How Chris Panteli Builds 100 High Quality Links a Month

TL;DR

Chris Pantelli shares expert tips on successfully using HARO for link building.

Transcript

welcome to the niche Pursuits podcast today I'm interviewing Chris pantelli with linkify a hero style link building agency now hero is help a reporter out it's a platform that connects journalists with website experts really experts in general but as it relates to what we do website experts you can pitch journalists with your commentary and with yo... Read More

Key Insights

• 👻 HARO allows experts to connect with journalists seeking quotes, building value for both writers and sources.
• ❓ Quick and relevant responses to HARO queries can significantly increase the likelihood of being quoted and earning backlinks.
• 💌 Credibility and expertise are paramount when pitching, often enhanced through well-structured LinkedIn profiles and domain email addresses.
• 😫 The way you articulate your pitch can set you apart, as interesting phrases or insights resonate more with journalists.
• ✋ It's critical to avoid oversaturation; focus on high-quality queries where you can genuinely offer expertise.
• ❓ Following up after submitting a pitch can improve chances of conversion from an unlinked mention to an actual backlink.
• ⚾ Understanding the nuances of query types—fact-based vs. opinion-based—can inform how to tailor your pitch effectively.

Questions & Answers

Q: What is HARO and how does it work?

HARO, or Help a Reporter Out, is a platform that connects journalists with experts who can provide quotes or insights for their articles. Journalists submit queries seeking expert commentary, and users can respond to these queries with their expertise, potentially earning a backlink if their quote is used in the article.

Q: What strategies can I use to increase my chances of winning links on HARO?

To improve winning chances, respond quickly to relevant queries, ensure your pitches align closely with the requested expertise, and personalize your responses. Include unique insights or turns of phrase since journalists appreciate creativity. Additionally, using a professional email domain rather than generic ones can increase credibility.

Q: How important is it to follow up after submitting a pitch?

Following up can significantly enhance your chances of securing a link. Sometimes, journalists may overlook your response or forget to include your link in the final article. A polite follow-up email can remind them, and many journalists appreciate the additional nudge, resulting in successful link placements.

Q: What types of queries should I avoid on HARO?

Avoid queries that request hyper-specific expertise that doesn't match your credentials, or those from highly competitive domains that are likely to attract more qualified experts. Additionally, if a query specifies a requirement you cannot meet (e.g., U.S.-only sources), skip pitching that one.

Q: How should I optimize my email and subject line when responding to HARO queries?

Use a concise subject line that is relevant to the query, and if the journalist specifies a subject line in their requirements, make sure to adhere to that. Your email should also be professional, which includes using your domain email rather than free options like Gmail, to establish credibility.

Q: Can I successfully pitch queries if I lack credentials?

While having credentials significantly boosts your chances of being quoted, you can still pitch queries if you have relevant experience or insights. Consider collaborating with someone who has the necessary credentials, allowing you to leverage their expertise in your pitches.

Q: Why is it important to have a LinkedIn profile when using HARO?

A well-maintained LinkedIn profile reinforces your credibility as an expert in your field. Journalists often check LinkedIn to verify the expertise of sources; having a detailed profile with relevant experience can bolster your pitch's attractiveness and authenticity.

Q: How important is timing when submitting a HARO response?

Timing is crucial in HARO, as journalists often review submissions quickly. It's often beneficial to submit your response as soon as possible, especially if the query seeks to source expert opinions. However, taking a little time to craft a thoughtful response can also pay off, particularly for more nuanced queries.

Summary & Key Takeaways

• Chris Pantelli discusses the importance of HARO (Help a Reporter Out) for obtaining valuable backlinks and connecting with journalists in various industries.

• The podcast episode offers practical advice on how to craft pitches, tailor responses, and understand what types of queries work best for different niches.

• Listeners learn about the role of credibility and expertise when pitching to journalists, including the significance of email domain and subject lines.