External Traffic is King on Amazon - Podcast #5

TL;DR

Amazon attribution allows tracking external traffic sources to Amazon for better ROI.

Transcript

welcome to the my Amazon guy podcast this is your host Steven Pope today I'm going to be talking about external traffic and Amazon as well as how you should be tracking it to make sure it's the most effective traffic so with Amazon they come out with new beta programs all the time and sometimes they're not exactly easy to understand so I'm gonna tr... Read More

Key Insights

• 👣 Amazon attribution enables tracking external traffic sources to Amazon for better ROI and sales.
• 🚥 Testing various external traffic platforms like Facebook, Google, and other publishers is crucial for sellers.
• 🚥 External traffic is becoming the future of Amazon as sellers need to adapt to stay competitive.
• 😮 Rising Amazon PPC costs make tracking external traffic sources essential for maximizing return on investment.
• ☄️ Utilizing Amazon attribution can help sellers understand where their sales are coming from and optimize their marketing strategies.
• 🚥 Testing external traffic sources is a necessary step for sellers to increase visibility and sales on Amazon.
• 🚥 Leveraging external traffic platforms beyond traditional sources like Facebook and Google can lead to unexpected success in driving traffic to Amazon listings.

Questions & Answers

Q: What is Amazon attribution, and why is it important for sellers?

Amazon attribution is a tool introduced by Amazon to track external traffic sources to Amazon for sellers. It is crucial for understanding which platforms drive sales and maximizing ROI.

Q: What are the steps to set up Amazon attribution for tracking external traffic?

The steps include registering for Amazon attribution, accepting the invite by email, creating a user log, and generating a tracking ID for advertised products. It is essential for accurate tracking of external traffic sources.

Q: Why is testing external traffic sources important for sellers on Amazon?

Testing external traffic helps sellers identify the most effective platforms to drive traffic and sales to their Amazon listings. It allows for better allocation of resources and maximizes return on investment.

Q: How does external traffic tracking on Amazon help sellers stay competitive?

With rising Amazon PPC costs, tracking external traffic sources becomes essential for sellers to lower advertising costs and improve sales. It helps sellers adapt to the changing landscape of Amazon's marketplace.

Summary & Key Takeaways

• Amazon introduced Amazon attribution to track external traffic sources in October 2019.

• Users can now prove if sales are coming from external platforms like Facebook, Pinterest, etc.

• Testing external traffic sources is crucial for maximizing ROI and staying competitive amidst rising Amazon PPC costs.