Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Transcript
welcome to a very special episode of Behavioral Science for Brands In a wide-ranging conversation Richard and I spent over two hours with Rory Sutherland vice chairman of Oggov UK and founder of its behavioral science practice Rory is one of our industry's most defining voices on the application of behavioral science in marketing It was a really gr... Read More
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