How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)

TL;DR

Optimize high ACoS keywords by evaluating sales velocity and blended ACoS.

Transcript

foreign what to do when you have sales but your a cost is over a hundred percent optimize it so just look at how you can optimize it and you have to ask yourself is this keyword worth getting the sales over 100 on and so when I'm looking at a campaign and it's got over 100 acos and it's getting one sale every 30 days I don't care about that that's ... Read More

Key Insights

• ✋ Consider sales velocity when optimizing high ACoS keywords.
• ⚖️ Balance cost per click to reduce ACoS without compromising sales.
• 👀 Look at ACoS from a blended perspective for a comprehensive evaluation.
• ❓ Peel out keywords with significant sales for better targeting.
• 🔈 Retain low volume keywords with sales history for future campaigns.
• ❓ Focus on methods that align with individual Amazon PPC strategies.
• 👨‍🔬 Evaluate search volume and sales data to prioritize keyword optimization.

Questions & Answers

Q: How should one approach keywords with ACoS over 100%?

Evaluate sales velocity to determine if optimization is necessary without losing sales.

Q: Should low volume keywords with sales be separated into exact match campaigns?

Yes, peel out keywords with three or more sales even with low volume for better targeting.

Q: Why is looking at ACoS from a blended perspective important?

It provides a holistic view across all campaigns rather than focusing on individual keywords.

Q: Is pausing or negating low volume keywords advisable?

Keep low volume keywords with sales history for future reference in the initial campaign.

Summary & Key Takeaways

• Analyze keywords with ACoS over 100% based on sales velocity.

• Consider optimizing cost per click to reduce ACoS without losing sales velocity.

• Look at blended ACoS across all campaigns for a better understanding.