Core Innovation: New digital solutions for the new normality - Telefónica Innovation Day 2020

TL;DR

Telefónica highlights innovation in pandemic response, programmable connectivity, and digital marketing.

Transcript

i i mean as she was just saying at core innovation we innovate on television assets and what are we talking about here well the telecom network customer data which of course we handle with full privacy or the digital platform such as a video home platforms and others these assets differentiates us as a company it's a fantastic platform to innovate ... Read More

Key Insights

• 😒 Telefónica's innovative use of telecom assets and digital platforms drive quick idea execution and differentiation.
• ❓ The pandemic spurred Telefónica's agility, scientific collaborations, and operational resilience.
• 🎙️ Digital studio tools revolutionized TV production, enabling seamless broadcasting during lockdown.
• 🎓 Movie Star Campus showcases Telefónica's pioneering approach to combining entertainment and education.
• 🧘 Innovation in programmable connectivity and digital marketing positions Telefónica at the forefront of industry advancements.
• 👶 The importance of innovation in addressing the new reality brought about by the pandemic.
• ❓ Telefónica's integration of software and production signifies a commitment to blending technology with entertainment.

Questions & Answers

Q: How did Telefónica leverage AI and customer data to respond to the pandemic?

Telefónica used AI on mobile network data combined with epidemiology models to predict the virus's spread accurately, guiding strategies during the pandemic.

Q: How did the digital studio tool enable Movie Star Plus to continue broadcasting during lockdown?

The digital studio tool allowed Movie Star Plus to produce live programs with hosts, guests, and producers working from home, ensuring continuity in broadcasting.

Q: What role did innovation play in transforming education during the pandemic?

Telefónica embraced the fusion of entertainment and education through Movie Star Campus, showcasing a fresh approach to learning on their entertainment platform.

Summary & Key Takeaways

• Telefónica innovates using TV assets like telecom data and digital platforms for quick idea implementation.

• Innovation driven by the pandemic, focusing on agility, scientific insights, and maintaining operations.

• Digital studio tools revolutionize TV production at Movie Star Plus, adapting to new challenges seamlessly.