A platform for Financial DEI activism at conferences & for media

TL;DR

Sonia Dreisler discusses her company, Choir, which aims to increase the visibility of women and people of color in the financial industry through conference certification, a voices platform, and an ally pledge.

Transcript

foreign [Applause] o and today I'm connecting with California with Sonia dreisler welcome Sonia thank you glad to be here well I I reached out to to connect with you because I saw the work that you're doing in um bringing more women in the financial World putting the spotlight on them and and you have a very special unique way of of doing that thro... Read More

Key Insights

• 🥺 Sonia Dreisler's background in wealth management led her to start Choir, a company that focuses on increasing the visibility of women and people of color in the financial industry through conference certification and a voices platform.
• 🐕‍🦺 Concert certification and consulting services offered by Choir help conference organizers include more diverse speakers and panelists.
• 👻 The voices platform by Choir allows financial professionals to create profiles highlighting their subject matter expertise, making it easier for organizers and journalists to find diverse voices.
• ☢️ Choir also encourages active allyship and offers an ally pledge for individuals to commit to only participating in conferences that meet certain diversity standards.

Questions & Answers

Q: What inspired Sonia Dreisler to start Choir and focus on increasing diversity in the financial industry?

Dreisler was motivated to address racial and gender justice issues, which she previously cared about outside of work but did not have the opportunity to integrate into her corporate role. Starting Choir allowed her to use her platform and experience to work on these important issues.

Q: How does Choir work to increase representation at conferences and in the media?

Choir offers conference certification and consulting for event organizers, providing tools and resources to help them include more women, people of color, and non-binary professionals as speakers and panelists. They also have a voices platform where financial professionals can create profiles to showcase their subject matter expertise, making it easier for conference organizers and journalists to find diverse speakers.

Q: Does Choir track the progress and impact of their efforts?

While Choir currently does not track the profiles of individuals who have benefited from their platform, they are in the beta stage of their voices platform and plan to offer a resource library and training to help financial professionals enhance their speaking skills and visibility.

Q: Is Choir actively working with fintech companies and trade associations?

Choir is inclusive of fintech companies and welcomes professionals from the fintech industry to join their voices platform. While they are not specifically targeting trade associations, they are open to engaging with any stakeholder in the financial industry who supports their mission.

Summary & Key Takeaways

• Sonia Dreisler, CEO of Choir, has a background in wealth management and aims to bring more diversity and inclusion to the financial world.

• She started her career as an executive assistant and worked her way up to becoming the CEO of a company in the socially responsible and impact investing space.

• Dreisler co-founded and launched Choir, a company that raises the voices of people of color, women, and non-binary financial professionals on conference stages and in the media.