Free Competitor Keyword Research & Content Research Tutorial 2022

TL;DR

Learn how to find and incorporate your competitors' top pages and keywords into your content strategy using free tools like Moz, Keywords Everywhere, and Ubersuggest.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'm going to be going over free competitor keyword research so how to find some of your competitors top pages and some of your competitors top keywords so that you can use those and incorporate them into your own content strategy now one thing i want to go through before i get int... Read More

Key Insights

• 🥶 Using free tools like Moz, Keywords Everywhere, Ubersuggest, and similarweb.com, you can conduct thorough competitor keyword research.
• 😚 Identifying your closest competitors and examining their top pages helps you understand their content strategy and identify potential gaps in your own.
• 😜 Analyzing your competitors' keyword rankings and search volumes allows you to target the same keywords and improve your ranking position.
• 💡 Utilizing tools like Buzzsumo helps you find your competitors' most shared content for inspiration and idea generation.

Questions & Answers

Q: How can I identify who my competitors are?

Use Moz's True Competitor tool to search for your domain and find the closest competitors with the same search engine results pages (SERPs). Analyze overlap and rivalry scores to identify relevant competitors in your niche.

Q: What are some free tools to find competitor's top pages and keywords?

Keywords Everywhere and Ubersuggest are great tools to discover the top pages and keywords of your competitors. You can use them to analyze rankings, search volumes, and optimize your own content accordingly.

Q: Is there a tool to find competitor's most shared content?

Buzzsumo allows you to enter a competitor's URL and find their most engaged and shared content on social media platforms. This information can provide valuable content ideas for your own strategy.

Q: How can I track my competitor's rankings and keywords?

Moz's ranking keywords tool provides insights into your competitor's top ranking keywords. You can export the data and use it to track and target the same keywords for your own website.

Summary & Key Takeaways

• Use Moz's True Competitor tool to identify your closest competitors in terms of search engine results and compare overlap and rivalry scores.

• Utilize tools like Keywords Everywhere and Ubersuggest to find your competitors' top pages and keywords, analyze their rankings, and gain insights for your own content strategy.

• Explore other resources like SimilarWeb and Buzzsumo to discover competitor data and identify their most shared content for inspiration.