Last Second Prime Day Preparation and Potential 9-25-20 Algorithm Update Hurting Sales: Amazon News

TL;DR

Prepare for Prime Day with increased advertising budgets and be aware of recent Amazon algorithm updates affecting seller accounts.

Transcript

prime day is tomorrow so we've got last second amazon prime day preparations underway we've also noticed an algorithm update which has harmed about 90 of our account sellers uh velocity in the last couple of weeks we'll be talking about both these issues my name is stephen pope and i'm the founder of my amazon guy perhaps the most important thing y... Read More

Key Insights

• ❓ Prime Day requires increased advertising budgets for success.
• ⛓️ Postponing sales due to supply chain disruptions may benefit sellers.
• ❓ Amazon's algorithm update impacts listings and sales for many sellers.
• 💱 Understanding and navigating algorithm changes is crucial for seller success.
• 🖤 Persistent issues and lack of clear guidance from Amazon pose challenges.
• ⚖️ Troubleshooting sellers' problems requires a delicate balance to avoid worsening situations.
• ❓ Continuous monitoring and updates on issues are essential for sellers.

Questions & Answers

Q: How should sellers prepare for Prime Day according to the video?

Sellers should triple their advertising budget, ensure sufficient budget for Prime Day, and focus on higher conversion rates to maximize sales during the event.

Q: What are the observed effects of the recent Amazon algorithm update?

The update removed BSR for some products, blanked out subcategory settings, and moved products from categories, impacting 90% of seller accounts with decreased sales.

Q: How does the Amazon algorithm compare to Google's search engine algorithm updates?

The Amazon algorithm, with at least 200 factors, is mysterious and constantly evolving. Experts in seller tools like Helium 10 and Jungle Scout offer strategies to navigate and understand changes.

Q: What actions are recommended for sellers experiencing lower sales due to the algorithm update?

Sellers should address blank categorization IDs, suppressed listings, and template uploads to potentially resolve issues, but caution is advised to avoid exacerbating the situation.

Summary & Key Takeaways

• Prepare for Prime Day by tripling advertising budget for increased traffic and higher conversion rates.

• Due to disrupted supply chains, consider postponing sales and focus on December.

• An algorithm update on Amazon has caused issues for 90% of seller accounts, leading to lower sales and listing changes.