[500Distro] Mobile Acquisition with AJ Yeakel

TL;DR

Expert provides in-depth insights on mobile user acquisition strategies, focusing on Facebook and Google ads.

Transcript

so my name is AJ llego the topic we're going to talk about today is mobile user acquisition it's something that I've got to know well I've been doing it I was thinking this morning for about seven years now so feel free to ask away I'm going to jump into my background really quick to give you some context and that will be helpful when you're thinki... Read More

Key Insights

• 🫠 Focusing on Facebook and Google ads offers precise targeting and scaling opportunities for startups.
• 😥 Startups can utilize retargeting, app store optimization, and video ad networks for expanded reach.
• 👤 Outsourcing creative solutions can provide additional firepower for mobile user acquisition strategies.

Questions & Answers

Q: How can startups effectively utilize Facebook and Google ads for mobile user acquisition?

Startups can leverage the targeting capabilities of Facebook for specific user segments and experiment with custom and lookalike audiences. Google ads are beneficial for products with existing demand and provide fast approvals for ads.

Q: What are the key considerations for expanding ad reach beyond Facebook and Google platforms?

Startups can explore video ad networks, Yahoo, and traditional banner networks to scale up user acquisition efforts. Additionally, retargeting strategies and app store optimization can enhance engagement and conversions.

Q: How can companies engage users who have downloaded a desktop app to use the mobile app?

By utilizing first-party data from platforms like Facebook and Google, companies can run targeted campaigns to re-engage users on the other platform, encouraging them to switch to the mobile app.

Q: What role does outsourcing play in mobile user acquisition strategies for startups?

Outsourcing can be beneficial for startups looking to expand into international markets, experiment with different ad creatives, or scale their user acquisition efforts cost-effectively. However, maintaining internal oversight is crucial to ensure success.

Summary & Key Takeaways

• The speaker AJ Llego shares his extensive experience in mobile user acquisition, highlighting strategies for startups on a budget.

• He emphasizes the importance of focusing on Facebook and Google for user acquisition, citing their targeting capabilities and scalability.

• Key points include maximizing efficiency, scaling ad spend, leveraging non-paid strategies like ASO and Instagram, and considering outsourcing for creative solutions.