Google Keyword Planner Tutorial NEW Interface - Google AdWords Keyword Tool Tutorial

TL;DR

Learn how to use the updated Google Adwords Keyword Planner to find relevant keywords for your campaign.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today we're gonna be going over the new Google Adwords Keyword planner so when Google AdWords released this new user interface one of the things they updated as well was the keyword planner so it was always known as the Google Adwords Keyword tool forever they changed the name... Read More

Key Insights

• 👶 The Google Adwords Keyword planner was updated alongside the new user interface, providing more accurate data for advertisers.
• 🤑 Spending money on Google Adwords allows users to access additional data and features in the keyword planner.
• 🧡 The keyword planner offers various filtering options, such as location, language, bid range, and search volume trends, to help users find the most relevant keywords.
• 😒 It is recommended to start with top keywords and then use filters to refine the list based on specific criteria.
• 🫠 Users can create campaigns directly from the keyword planner, including setting budgets and creating ads.
• 🫠 The keyword planner can also provide forecasts for clicks, costs, and ad performance based on different bidding strategies.
• 👻 Exporting the keyword planner data as a CSV file allows users to import it into Google Adwords Editor for easier campaign management.

Questions & Answers

Q: How does the keyword planner work?

The keyword planner provides keyword ideas and data such as average monthly searches, competition in Adwords, and bid ranges. It offers more accurate data when you run an active campaign in Google Adwords.

Q: Can I use the keyword planner without spending money on Google Adwords?

Yes, but the data provided will be less accurate and more of an estimate. It is recommended to set up a small campaign and spend a little to gain access to more precise data.

Q: How can I find the keyword planner in Google Adwords?

Click on "Tools" in the top corner of the interface, and under the "Planning" section, you will find a link to the keyword planner. Alternatively, you can search for "Google Adwords Keyword planner" on Google and find the top link.

Q: How can I find keywords using the keyword planner?

You can enter keywords, URLs, or competitor websites to generate keyword ideas. The results will be ranked by relevance and include data such as average monthly searches and bid ranges.

Summary & Key Takeaways

• The Google Adwords Keyword Planner is an updated tool that provides keyword suggestions and data for advertising campaigns.

• By signing in to your Google Adwords account and setting up a campaign, you can access more accurate data and unlock additional features in the keyword planner.

• The tutorial explains how to use the keyword planner to find keywords related to a specific topic or website, and how to filter and analyze the data to optimize your campaign.