New Portfolio Amazon Advertising Campaign Management with Seller Central

TL;DR

New Amazon portfolios feature helps track ad spend, organize campaigns, and manage budgets effectively.

Transcript

hi my name is Steven Pope and I'm my Amazon guy in today's video I will be discussing portfolios which is a new feature just rolled out on select accounts on seller central if you have any consulting needs for Amazon you can reach me at my Amazon guy comm slash contact and just fill out two pieces of information and we'll get in touch with you alri... Read More

Key Insights

• 👶 Portfolios are a new feature on Seller Central to track advertising spend.
• 👤 Users spending over $2,000 per month on Amazon PPC should consider utilizing portfolios for better budget management.
• 😫 Portfolios help organize campaigns, set budgets, and track performance effectively.
• 🥳 Third-party tools like SELEX and Ignite have been around to help manage advertising on Amazon.
• 💍 Amazon is focusing on improving tools for agencies and sellers to engage better and get improved reporting.
• 🤣 Users should regularly check their accounts for access to the portfolios feature as it may roll out gradually.
• 😫 Amazon portfolios can help in setting up advertising campaigns efficiently and manage budgets effectively.

Questions & Answers

Q: What is the purpose of Amazon portfolios?

Amazon portfolios are a new feature aimed at helping users track their advertising spend, organize campaigns, set budgets, and monitor performance efficiently.

Q: Is Amazon portfolios suitable for accounts spending less than $2,000 per month on PPC?

Not really. Portfolios are more beneficial for accounts spending over $2,000 per month as it helps them manage their advertising budgets effectively.

Q: How do users set up portfolios on Amazon Seller Central?

Users can create portfolios by selecting campaigns to include in them, organizing them based on categories, and setting budgets for each portfolio.

Q: Can Amazon portfolios be beneficial for managing multiple brands under one account?

Yes, portfolios can help users manage multiple brands by organizing campaigns, setting budgets, and tracking performance for each brand separately.

Summary & Key Takeaways

• Amazon has introduced a new portfolios feature for select accounts on Seller Central to track advertising spend.

• Portfolios allow users to organize campaigns, set budgets, and track performance effectively.

• This feature is crucial for accounts spending more than $2,000 per month on Amazon PPC advertising.