I Bought a $75,000,000+ Business

TL;DR

Acquired Consulting.com to enhance advisory services and offer free programs.

Transcript

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Key Insights

• The acquisition of Consulting.com, previously owned by Sam Ovens and Rian Doris, includes all intellectual property and products, and aims to provide free access to its programs for existing customers.
• Consulting.com has generated approximately $80 million in revenue from its products, with the Consulting Accelerator being a major contributor.
• The company has been responsible for $690 million in student earnings, creating 52 millionaires, and maintaining a 4.9-star rating from 3,758 reviews.
• The plan is to integrate the B2B advisory services into Consulting.com, making it a leading advisory firm for knowledge businesses globally.
• The owner is involved in the information space as both a participant and advisor, offering a unique perspective on industry growth.
• The acquisition was motivated by a desire to provide value to existing customers by offering programs like Consulting Accelerator and UpLevel Consulting for free.
• The company plans to rebrand its current advisory offerings under Consulting.com, aiming to revive the company to its former $36 million annual revenue.
• The acquisition cost was between seven and eight figures, with the domain alone valued between $3 to $5 million.

Questions & Answers

Q: What motivated the acquisition of Consulting.com?

The acquisition was primarily motivated by the desire to provide value to existing customers by offering free access to Consulting.com's programs. Additionally, the owner sees potential in reviving the company and integrating it with existing B2B advisory services to create a leading advisory firm for knowledge businesses globally.

Q: What is the significance of Consulting.com's past achievements?

Consulting.com has a notable history, generating approximately $80 million in revenue and $690 million in student earnings. It has created 52 millionaires and holds a 4.9-star rating from 3,758 customer reviews. These achievements highlight the company's impact and potential for future growth under new ownership.

Q: How will the acquisition impact existing customers?

Existing customers will benefit significantly from the acquisition as they will receive free access to valuable programs like the Consulting Accelerator and UpLevel Consulting. This move is part of a broader strategy to enhance customer value and strengthen relationships with the company's client base.

Q: What are the future plans for Consulting.com under new ownership?

The future plans involve integrating Consulting.com's offerings with existing B2B advisory services and rebranding it as a leading advisory firm for knowledge businesses. The owner aims to revive the company, leveraging its past success and expanding its influence in the rapidly growing information space.

Q: What is the estimated value of Consulting.com's domain?

The domain of Consulting.com is valued between $3 to $5 million, as verified by multiple domain brokers. This significant valuation reflects the domain's market importance and potential for attracting future buyers or investors.

Q: How does the owner view the information space industry?

The owner views the information space industry as a rapidly growing sector with immense potential. By being actively involved as both a participant and advisor, the owner believes in the industry's future growth and its increasing respect as a viable alternative to traditional education institutions.

Q: What is the owner's approach to customer engagement and product improvement?

The owner emphasizes the importance of continuous product improvement and providing long-term benefits to customers. By offering free access to valuable programs and maintaining open communication with clients, the owner aims to foster strong relationships and ensure customer satisfaction.

Q: How does the acquisition align with the owner's broader business strategy?

The acquisition aligns with the owner's broader business strategy of expanding influence in the information space and enhancing advisory services. By integrating Consulting.com with existing offerings, the owner aims to create a comprehensive advisory firm that leverages unique industry insights and provides unparalleled value to clients.

Summary & Key Takeaways

• The acquisition of Consulting.com includes its domain, intellectual property, and products, aiming to provide free access to these resources for existing customers. The company has a history of significant revenue and customer success, making it a valuable addition.

• Consulting.com will be integrated with existing B2B advisory services, positioning it as a leading advisory firm for knowledge businesses. The acquisition was driven by a desire to enhance customer value and industry involvement.

• The owner plans to revive and rebrand Consulting.com, leveraging its unique insights and industry experience. The acquisition cost was significant, reflecting the domain's value and the company's potential for growth and influence.