Krept: From Rapper To Building A £17.5 Million Baby Business! | E164

TL;DR

In this revealing interview, the rapper Crept opens up about his tough upbringing, the challenges he faced in the music industry, and the importance of mental health and financial literacy.

Transcript

someone grabbed my chain and then i just remember seeing knives a bbc live music event was ended early last night the rapper crept was attacked backstage this was a millimeter deeper and it would have been a different scenario he's a rapper and has collaborated with the likes of one and stormzy [Applause] stepdad was killed called rana in the room ... Read More

Key Insights

• 🎤 It is common for individuals in the music industry to face challenges and traumatic experiences, such as violence and loss.
• 🔥 Creating music can provide a way out of difficult circumstances and offer opportunities for growth and success.
• 💼 Being involved in the business side of music requires learning about financial management and understanding concepts like credit, investments, and tax benefits.
• 💰 It is important to be cautious about financial decisions and not upgrade one's lifestyle too quickly, as maintaining that lifestyle can be costly in the long run.
• 🎵 Hip-hop culture often reinforces the idea of spending money on flashy items, but it is essential for young artists to understand the long-term implications of their financial choices.
• 💎 Overdelivering and taking advantage of small opportunities can lead to bigger and better opportunities in the future.
• 💔 Dealing with grief and emotional pain is a personal journey, and individuals may cope in different ways.
• 👦 As a parent, it is important to consider the impact of one's actions and lifestyle choices on their child and strive to provide a positive example.

Questions & Answers

Q: How did Crept's upbringing in South London shape his perspective and aspirations?

Crept's upbringing in a gang-infested neighborhood made him determined to avoid the pitfalls of crime and violence. He saw the bigger picture and aimed for a better future through education and music.

Q: What pivotal moment in Crept's career led to a major breakthrough?

The release of their independent mixtape, "Young Kings," and the massive success of their single "Don't Waste My Time" changed the trajectory of Crept's career. It caught the attention of record labels and led to various opportunities, including TV appearances and collaborations with other artists.

Q: How does Crept feel about the lack of financial education provided to young people?

Crept believes that schools should include financial education as part of the curriculum, teaching students about credit, investments, and other money-related topics. He emphasizes the importance of understanding the long-term consequences of financial decisions and the hidden costs of maintaining a certain lifestyle.

Q: How does Crept navigate the pressure to spend money extravagantly in the music industry?

Crept acknowledges the pressure to conform to the flashy lifestyle depicted in music videos and promoted by the industry. However, he advises young artists to resist the temptation to "keep up appearances" and instead focus on long-term financial stability. He encourages budgeting, saving, and investing wisely.

Q: How does Crept address the issue of mental health in the music industry?

Crept speaks candidly about the taboo surrounding mental health, particularly within the black community. He shares personal experiences of losing friends to suicide and stresses the importance of breaking the stigma and seeking help. Crept encourages open conversations about mental health and reaching out for support when needed.

Summary & Key Takeaways

• Crept reflects on his upbringing in South London, where gang culture was prevalent, and his determination to rise above it.

• He shares the traumatic experience of a violent attack that almost took his life and how it led him to fully commit to his music career.

• Crept discusses the highs and lows of his journey, from viral success to the struggles of running a restaurant, and emphasizes the need for mental health awareness and financial literacy.