The Electric Car Pre-Order Problem

TL;DR

Electric car launches have been unpredictable and delayed, leading to distrust and confusion among consumers.

Transcript

so tesla rolled the new roadster 2.0 off the back of a truck and unveiled all of its ridiculous specs in november of 2017 world record acceleration world record quarter mile time world record electric range this looked like the new king of performance sports cars so if you liked it you could order a founder's edition on the spot that day to be in t... Read More

Key Insights

• 😨 Tesla's Roadster 2.0 has faced significant delays, highlighting the challenges of electric car launches.
• 🚙 New electric car companies struggle to bridge the gap between generating interest and actually shipping their vehicles.
• 😨 Delays in electric car launches have created distrust and confusion among consumers, affecting the industry's reputation.
• 😨 Established car companies are also facing challenges with delayed electric car launches.
• 😨 The difficulty and expense of building new electric cars contribute to the unpredictability and delays in the industry.
• 📰 Customers' interest-free loans during pre-orders have become a common practice for new electric car companies.
• 😚 Companies like Rivian have managed to secure significant funding and move closer to shipping vehicles.

Questions & Answers

Q: Why are electric car launches so unpredictable?

Electric car launches are unpredictable due to the difficulty and expense of building new electric cars. Many new companies struggle to secure enough funding and resources to complete the manufacturing process.

Q: How have delays in electric car launches affected consumer trust?

Delays in electric car launches have created distrust among consumers who pre-ordered vehicles. Uncertainty about delivery dates and price changes have made customers hesitant to invest in new electric car companies.

Q: Are established car companies facing similar challenges with electric car launches?

Yes, even established car companies have treated their new electric car models like Kickstarter campaigns, with delays in shipping and changing prices. It has become a common trend in the industry.

Q: What are the consequences of delayed electric car launches for the industry?

Delayed launches can lead to lost interest and potential customers choosing other vehicles instead. It has also raised concerns about the reliability and long-term viability of new electric car companies.

Summary & Key Takeaways

• Tesla's Roadster 2.0, touted as the king of performance sports cars, has been delayed for years, resulting in customers giving Tesla an interest-free loan.

• Electric car launches have been unpredictable and challenging for new companies entering the market, leading to delays and confusion for consumers.

• Many companies have successfully completed steps one to four of creating a new electric car company but struggle with the massive gap between step four and step five, which involves actually shipping the vehicles.