10 Google Ads Optimization Tips and Best Practices for Search Campaigns 2020

TL;DR

This video provides 10 tips and best practices for optimizing Google Ads campaigns, including building organized campaigns, addressing budget limitations, testing bidding strategies, adding negative keywords, using ad group level extensions, and expanding keyword lists.

Transcript

what's up everyone welcome to the Surfside PPC youtube channel today gonna be going over 10 Google ads optimization tips and best practices for your search campaigns so I'm gonna get right into it I'm running a search campaign here in my Google Ads account so this is the campaign I'm gonna be using for a lot of my tutorials this year if you're inte... Read More

Key Insights

• 🏛️ Building an organized campaign from the start improves campaign performance and optimization.
• 💐 Addressing budget limitations can be done by adjusting daily budget or lowering bids for keywords.
• 🧑‍🦽 Testing different bidding strategies, such as manual CPC, target CPA, and maximize conversions, helps find the most effective approach.
• 🪜 Adding negative keywords ensures that ads are shown to a relevant audience.
• 🫠 Using ad group level extensions enhances the ads and increases visibility.
• 🥺 Expanding keyword lists and testing various landing pages can lead to better optimization.
• 👶 Regularly reviewing search terms reports helps identify new keywords and negative keywords.

Questions & Answers

Q: How important is it to build an organized campaign from the start?

Building an organized campaign is crucial for successful performance and optimization. It helps ensure that ad groups, keywords, ads, and landing pages are closely related, providing a seamless and targeted experience for users.

Q: How can I address budget limitations without increasing the daily budget?

If you're limited by budget, you can lower bids for keywords to control spending. It's recommended to start by decreasing bids for keywords driving the most impressions, while monitoring conversions and cost per conversion to find the optimal point.

Q: What bidding strategies should I test in my campaigns?

It's advisable to start with manual CPC and enhanced CPC, and then test other strategies like target CPA and maximize conversions. The best bidding strategy varies based on the campaign and goals, so testing is necessary to find the most effective option.

Q: Why is it important to add negative keywords to the campaign?

Adding negative keywords helps exclude irrelevant search terms, ensuring that the ads are shown to the most relevant audience. Regularly reviewing search terms reports and adding negative keywords based on the intent of the search can improve campaign performance.

Q: How can I enhance my ads with ad group level extensions?

By adding ad group level extensions, such as sitelinks, call-outs, and structured snippets, to the campaign, you can provide additional information and increase visibility. Ad group level extensions take precedence over campaign level extensions.

Summary & Key Takeaways

• Building an organized campaign from the start is essential for performance and optimization.

• Addressing budget limitations can be done by increasing daily budget or lowering bids for keywords.

• Testing bidding strategies, such as manual CPC, target CPA, and maximize conversions, can improve campaign performance.

• Adding negative keywords helps ensure relevant search terms trigger the ads.

• Using ad group level extensions enhances the ads and increases visibility.

• Expanding keyword lists and testing various landing pages can lead to better optimization.