How Can Carvertise Help Lawyers? with Greg Star #marketingstrategy

TL;DR

Carvertise offers a unique advertising opportunity for personal injury firms, allowing them to reach more clients through car wraps.

Transcript

around I'm going to say I think 2018 I talked to Michael Cannon who at the time was their head of marketing at Gomez trial attorneys and it was after the crisp conference and I said you know what would be smart it's like you've got all these Uber drivers you got all these Lyft drivers what about wrapping their cars they're on the road all the time ... Read More

Key Insights

• 😨 Carvertise's car wrapping service offers personal injury firms a unique advertising channel that stands out on the road.
• 🎯 By targeting specific locations, such as chiropractic centers or hospitals, car wraps can reach the desired target demographic effectively.
• 🔉 Carvertise complements traditional advertising mediums like billboards, TV, and radio, enhancing their effectiveness.
• 🪛 The ability to have conversations with drivers in wrapped cars creates an experiential element and drives engagement with potential clients.
• 😨 Car wrapping has an advantage over stationary billboards as they catch people's attention and are more memorable.
• 👻 Carvertise's partnership with placer.ai allows them to identify events and locations with high foot traffic for optimal exposure.
• 🐕‍🦺 Car wrapping capitalizes on the growth of ride-sharing services like Uber and Lyft, as well as the rise of delivery services.

Questions & Answers

Q: How can Carvertise help a personal injury firm grow?

Carvertise can help personal injury firms grow by providing a unique advertising channel that helps them reach more clients. By wrapping cars, firms can stand out and differentiate themselves from competitors.

Q: What advantage does car wrapping have over stationary billboards?

Car wrapping offers the advantage of mobility and visibility. While stationary billboards can become saturated and blend together, car wraps catch people's attention on the road, making them more memorable.

Q: How does Carvertise determine where to send the wrapped cars for maximum exposure?

Carvertise works with placer.ai, a leading data center for foot traffic, to identify events and locations where the target demographic of the personal injury firm goes and determines the best places to send the wrapped cars.

Q: How does car wrapping compare to other forms of mobile advertising, such as buses?

Car wrapping offers a more modern version of transportation advertising compared to buses. With the rise of Uber, Lyft, and other ride-sharing services, car wraps can target a larger and more engaged audience compared to buses.

Summary & Key Takeaways

• Carvertise provides car wrapping services for personal injury firms, allowing them to advertise on the road where their target audience is.

• Carvertise's early client, Gomez trial attorneys, helped them gain visibility and recognition in the personal injury space.

• The ability to target specific locations, such as hospitals or sporting events, sets car wrapping apart from stationary billboards.