Charging What You're Worth | Freelance Social Media Manager Q&A

TL;DR

Discusses freelancing, social media management, and outsourcing strategies.

Transcript

hey guys what's up welcome back to my channel today I have a social media manager slash marketing slash freelancing QA for you guys these tend to be some of my more popular videos but if you are new here my name's Latasha and I am a social media professional and freelancer and I post videos every single week about social media freelancing and a lit... Read More

Key Insights

• Latasha emphasizes the importance of charging what you're worth as a freelancer, using testimonials and case studies to demonstrate value.
• She highlights the significance of organizing digital assets using hard drives and Google Drive, while also advocating for content repurposing.
• For those experiencing issues with Instagram's hands-free mode, she suggests using a camera to record videos and uploading them to Instagram.
• Latasha recommends outsourcing tasks that are not core to your expertise, such as accounting or web design, to focus on areas where you add the most value.
• She advises freelancers to target clients who understand the value of social media, making it easier to secure budgets for promotions.
• Latasha discusses the onboarding process for new clients, emphasizing the importance of understanding their business goals and setting clear expectations.
• She shares insights on when to hire help, suggesting that even a small amount of external assistance can significantly improve efficiency.
• Latasha addresses concerns about outsourcing and client poaching, emphasizing trust and ethical practices in business relationships.

Questions & Answers

Q: How does Latasha recommend organizing digital assets?

Latasha suggests using hard drives for personal and client content, along with creating content calendars to keep track of used assets. She acknowledges reusing content is practical and efficient, given the time investment in creating new assets. She also uses Google Drive for sharing assets with clients.

Q: What is Latasha's advice for freelancers on charging their worth?

Latasha advises freelancers to establish their worth by using case studies and testimonials as proof of their value. She suggests researching industry rates to ensure competitive pricing and emphasizes the importance of confidence in one's skills and services when discussing payment with clients.

Q: How does Latasha handle Instagram hands-free mode issues?

Latasha admits she rarely uses Instagram's hands-free mode and suggests recording videos with a phone camera and then uploading them to Instagram. She notes that this method allows for trimming and editing before uploading, though it lacks Instagram's filters. She also recommends checking for microphone blockage.

Q: What is Latasha's approach to client onboarding?

Latasha's onboarding process involves understanding a client's business goals through discovery calls, asking about past marketing efforts, and aligning social media strategies with business objectives. She provides clients with a welcome page detailing communication protocols and expectations, alongside a detailed client survey.

Q: When does Latasha suggest freelancers should start outsourcing?

Latasha believes freelancers often wait too long to outsource. She suggests hiring help when day-to-day tasks impede focusing on core business activities. Even hiring someone for a few hours a week can significantly alleviate workload and allow freelancers to concentrate on high-value tasks.

Q: How does Latasha suggest protecting clients from being poached when outsourcing?

Latasha emphasizes trust and ethical practices when outsourcing. She suggests hiring the right people and treating them fairly to prevent client poaching. She also shares her early experience where she didn't know the agency's clients, which might have been a strategy to protect client information.

Q: What are Latasha's thoughts on outsourcing specific tasks?

Latasha recommends outsourcing tasks that are not central to one's expertise, such as accounting or web design. She stresses the importance of focusing on tasks where freelancers can provide the most value, like client interactions and creative work, to improve overall business efficiency.

Q: What does Latasha say about justifying charges to clients?

Latasha explains that initial setup for clients can be labor-intensive, involving research and system setup, which justifies the charges. She advises explaining the ebb and flow of workload to clients, ensuring they understand that some months may require more effort than others, justifying a consistent billing approach.

Summary & Key Takeaways

• Latasha provides insights into freelancing as a social media manager, stressing the importance of charging what you're worth and using testimonials to prove value. She discusses the organization of digital assets and the benefits of content repurposing.

• She offers solutions for Instagram hands-free mode issues and highlights the importance of outsourcing non-core tasks to focus on areas where freelancers provide the most value, like creative and strategic work.

• Latasha advises on targeting clients who appreciate social media's value, outlines an effective client onboarding process, and discusses the importance of trust and ethics in outsourcing to prevent client poaching.