Brand Name in the Product Title Listing: Amazon Q&A with Jason Mastromatteo - May 17, 2022

TL;DR

PPC Manager Fernando Azevedo answers Amazon PPC questions live with expert insights.

Transcript

so so do so so uh so uh food so so so uh hello everybody welcome hello to tuesday live q a taco tuesday not only only any tuesday tuesday come on uh we've got special uh co-hosts today fernando azevedo uh one of our ppc managers at my amazon guy hey fernando thanks for joining us for having me it's a pleasure no problem man all right cool so uh yea... Read More

Key Insights

• ⚾ Use recommended starting ACoS of 50% and adjust based on performance to optimize sales.
• 🫠 Custom creatives in DSP ads enhance performance by standing out from competitors.
• 🤝 Dealing with hijackers and reported counterfeit claims require rigorous documentation for Amazon support.
• 🧍 Utilize realistic and unique product descriptions to stand out in a competitive market.
• 🥙 Avoid excessive keyword stuffing in A+ content and have clear proof for brand modifications.
• 😒 Strategic use of negative keywords, careful campaign adjustment, and incremental spends can significantly boost sales.
• ❓ Collaborate directly with experts like Fernando Azevedo for tailored PPC strategies and sales improvement.

Questions & Answers

Q: Will losing your honeymoon period for FBA affect your launch if you started with FBM on the same ASIN first?

Honeymoon period primarily depends on the ASIN, so launching FBA after FBM won't reset the period.

Q: How can sellers improve reviews white-hat ways without using Vine or gray hat tactics?

Exceed customer expectations, deliver unique products, and implement effective email automation for authentic reviews.

Q: How to handle flag keywords in the back end of Amazon listings?

Flag keywords will not cause suspension, but avoid using restricted keywords and be cautious with extreme or irrelevant terms.

Q: Can non-buyers leave reviews on new ASINs, and how to tackle counterfeit product claims on Amazon?

Legitimate reviews can be left by individuals who didn't purchase, but for fake reviews or counterfeits, strong proof is needed to resolve the issues.

Summary & Key Takeaways

• Fernando, an Amazon PPC Manager, provides expert advice on PPC strategies for Amazon sellers.

• Strategies such as using custom creatives in DSP ads and calculating the target ACoS are discussed.

• Recommendations on improving sales, dealing with hijacking, and handling fake reviews are covered in-depth.