How can we know the list of ASINs we are running ad on?-Amazon FBA Questions w/ Steven Pope 07.22.22

TL;DR

Seller discusses various Amazon-related topics, including advertising data issues and product listing reviews.

Transcript

so do so what you foreign two you so easy so so so so welcome to the friday ask me anything any amazon question every friday at noon my name is stephen pope i'm the founder of my amazon guy um so super excited to talk to you guys today we'll jump right into questions um last week we did a bunch of asin reviews and got some good fe Read More

Key Insights

• ❓ Implementing brand story and lifestyle imagery cultivates consumer connection.
• ❓ Prioritize keyword-focused A+ content for indexing and consumer engagement.
• ❓ Utilize Amazon's automated algorithms to enhance product visibility and ranking.
• 🦡 Addressing data discrepancies and troubleshooting category and badge-related issues.
• 🎯 Recommending separate campaigns for keyword targeting to optimize PPC performance.

Questions & Answers

Q: How to address data discrepancies in Amazon advertising manager?

Data issues may stem from multiple factors, such as clicking on one ad but purchasing a different product, leading to reporting errors.

Q: Is the "Exclusive to Amazon" badge significant for listings?

The badge usually signifies certification by Amazon to work with specific features like Alexa based on specific criteria.

Q: What's the process to set up business discount pricing for Amazon sellers?

The setup involves adjusting pricing in Seller Central with a dedicated column for business pricing after activating the Amazon B2B program.

Q: What are the challenges in changing a product's online category on Amazon?

Changing the product category on Amazon could pose indexing and visibility challenges, primarily impacting search and discoverability.

Q: Should keyword repetition in the product title be prioritized for indexing and ranking on Amazon?

While keyword repetition may aid in ranking, strategic use in titles and alt text with precision are beneficial for SEO and visibility.

Summary & Key Takeaways

• Staging a Friday AMA session on Amazon-related queries and addressing concerns.

• Answering questions regarding advertising data discrepancies and conducting ACE in reviews.

• Providing advice on optimizing Amazon listings and PPC strategies to enhance sales performance.